Smart mobile money platform wins award

MANILA, Philippines—Smart Money, the pioneering mobile commerce platform of wireless leader Smart Communications Inc., was awarded the Best Operator-led Mobile Money Program at the recent Mobile Money Global Awards held in Dubai.

Smart was the only Philippine telco nominated and awarded during the 2011 Connected World Forum.

The Best Operator-led Mobile Money Program Award is accorded to the Mobile Money Transfer (MMT) service of a mobile operator that demonstrated exceptional subscription and usage rates, customer reach and ease of service.

Smart was chosen over three competing operators in the same category, namely Digicel Pacific, Turkcell and the Vodafone Group. The four finalists bested hundreds of entries submitted by operators from all over the world.

The wireless subsidiary of PLDT was also a finalist in the Best Bank-led Mobile Money Program Category.

“This is a great honor for Smart and the Philippines,” said Orlando B. Vea, Smart chief wireless advisor.