Fruitas enters milk, yogurt retailing

Bukidnon Milk Co.’s products (from its Facebook page)

Leading food and beverage kiosk operator, Fruitas Holdings Inc., has teamed up with the country’s biggest dairy farm operator, Bukidnon Milk Co., on fresh milk and yogurt retailing.

Fruitas has initially carried Bukidnon Milk’s fresh milk and yogurt on its CocoDelivery platform. Under the partnership, Fruitas will also become the exclusive carrier of Bukidnon Milk products via its carts, kiosks and stalls.

Bukidnon Milk is also Mindanao’s only pasture-fed dairy farm.

Fruitas previously disclosed its plan to launch a fresh store concept under the Babot’s Farm brand. This will prominently feature Bukidnon Milk products alongside Fruitas’ leading buko beverage line, and Soy & Bean’s soy-based products.

“We have received very positive feedback on Bukidnon Milk Co. products from our customers. Dairy is a staple component of a balanced diet and we are glad to partner with a top-notch local producer of fresh dairy. This new collaboration is in line with our vision for Fruitas to be synonymous with fresh products and become an essential part of Filipinos’ daily lives,” Fruitas president and chief executive officer Lester Yu disclosed to the Philippine Stock Exchange on Wednesday.

Amid constraints brought about by the COVID-19 pandemic, Fruitas committed to mitigate the impact by adding new revenue and profit streams.