4 Ways Jollibee’s new store will serve a leveled-up kind of joy to Filipinos in the South

04:18 PM January 27, 2020

The newest Jollibee “Level Up Joy” store at Petron SLEX

Let’s get this straight: Filipinos have always loved Jollibee. For more than 40 years, the global fast food chain has been a staple part of our distinct Filipino lifestyle. Jollibee, as an iconic brand, has transcended being a mere favorite treat– it’s part of our childhood, adulthood, and other important life events; when away from the country, it reminds us of our home and identity.

As part of its commitment of spreading joy to customers, Jollibee is giving the love right back— by leveling up overall customer experience through its brand new, spanking store in the South.

Formally opened on December 18 at Petron SLEX southside, Jollibee’s latest “Level Up Joy” store features a souped-up version of the classic diner, replete with modern innovations and high-tech amenities. The latest outlet is the company’s 1200th store in the country, celebrating a milestone in its business portfolio packed with lots of surprises for Jollibee-loving Pinoys.


Jollibee’s senior executives pose for photos at the newly opened Petron SLEX Jollibee “Level Up Joy” store. Jollibee Philippines Regional Business Unit Head for South Luzon Ana Aluyen (left, beside the Jollibee mascot) is joined by San Pedro Mayor Lourdes S. Catáquiz (center, in white) and JJ Alano (right, in pink), Jollibee Philippines President in leading the inauguration of Jollibee Petron SLEX.

To cite, here are the things we can look forward to at the new Jollibee “Level Up Joy” store:

1. Dual lane drive-thru

This is the first-ever dual lane drive-thru in the Philippines. Yes, you read that right: two lanes! Both lanes have their own ordering, payment, and pick up counters, allowing store crews to serve more motorists faster. 

The first-ever dual lane drive-thru in the Phillippines!

Further, these lanes are both equipped with Drive-thru Lane Sensor System, a mechanism that provides real time drive-thru performance data, such as waiting bay times and average service speed. You no longer need to wait long queues at a single drive-thru. Ideal for those on a family holiday trip or quick barkada getaway. 

2. Automated Food Conveyor System

This is an automated conveyor that delivers your meals from the kitchen to the pick-up counters. Talk about speed and efficiency through automation. As always, you’ll get your Jollibee favorites on time.

The automated conveyor belt for delivering orders

3. Wireless charging pads

If you’re one of those who like reading news or emails on the phone while dining, this comes in handy. Charge all you want while eating your favorite Jollibee meals, without the hassle of standing next to a normal phone charging station. Cool beans!

4. Self-order kiosks 

Customers now have the option to place orders on an electronic menu board instead of placing them at the counter. Want your fix of Spicy Chicken Joy? Just tap on the screen. The kiosks also come with multiple payment options, either through credit card, Pay Maya, Jollibee Happy Plus Card, or cash.

Once done, you can just go to the counter and get your order. Per calculations of Jollibee, using the kiosks lessens the time for processing orders by more than half.

Jollibee’s self-order kiosks

Excited to try all these cool features? Then head over to Petron SLEX to check out the newest Jollibee “Level Up Joy” store. 

Jollibee has already announced putting up more “Level Up Joy” outlets in the future, so be sure to watch out for them.

For more updates and information, visit Jollibee’s official Facebook page: www.facebook.com/JollibeePhilippines.

INQUIRER.net BrandRoom/JPD

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