Certified Digital Marketer: Championing digital transformation in the Philippines and beyond

MANILA, Philippines – Certified Digital Marketer (CDM), the pioneer in digital marketing education and transformation in the Philippines, has reached a new high educating almost 8,000 students this 2019. Known for being the only industry certifications in Digital Transformation, Digital Marketing, Social Media, E-Commerce, Digital Media, Marketing Analytics, among others, CDM continues to champion digital learning as program pilots have reached Cebu and Jakarta, Indonesia.

“CDM’s main goal is to help educate and transform professionals and businesses in a highly connected, digital environment,” says Katz Lobregat-Enriquez, Managing Partner and Chief Marketing Officer of E-Learning Edge, Inc., the company behind CDM. “Our knowledge and
capability to support professionals and organizations through upskilling and coaching can benefit not just the Philippines but our Asian neighbors.

This 2019, we wanted to test that inJakarta and we did it,” adds Katz. Expanding reach CDM launched Certified Digital Professional (CDP) that aims in educating professionals from varying companies and industries focused on accelerating digital knowledge and skills in Indonesia. A two-day workshop on “Marketing in a Digital World,” was successfully launched and attended by more than 30 professionals in the digital and advertising industry. The two-day session discussed the basics of digital marketing in Indonesia and how to maximize the up and coming trends that are propagating throughout the different industries. Both days were headlined by Wizard Manila’s Jason Cruz.

Aside from its expansion outside the Philippines, CDM has also launched its first livecast! By leveraging on the power of technology to reach more professionals based in Cebu. One of its highly rated programs – Social Media Program – was broadcasted exclusively to Cebu students.
Havas Media Ortega’s Shayne Garcia-Madamba and AIA Philam Life’s Miko de Vera served as the experts for the broadcasted two-day event.
2019 was also a year of fostering more partnerships with industry leaders. The company teamed up with Lazada and Online Micro Sellers Marketing Cooperative in launching the Lazada University x CDM’s Facebook Marketing Masterclass. The masterclass consisted of four hour-long webinar sessions from late September to mid-October. The Facebook Marketing Masterclass is a part of the partnership between Lazada and CDM that aims to provide multidisciplinary learning programs exclusive for Lazada’s sellers.

CDM continues its consultations with industry experts to ensure that CDM Certifications and Programs are up-to-date and are at par with professional standards, assuring global and multinational companies of its certified graduates’ digital skills. It is the official learning partner of the Internet and Mobile Marketing Association of the Philippines (IMMAP) and has served as one of the major sponsors of IMMAP’s Web Wednesdays – a free monthly webinar series that is designed to support digital education in the Philippines.

What’s Next for CDM?

CDM has launched its 2020 Digital Training schedule and is now available at www.cdm.ph. Expect new program offerings like Search Engine Optimisation (SEO), Agile and Design Thinking, among others. “We are excited to roll out in Indonesia and create more strategic partnerships. These are initiatives we are looking forward to in 2020,” concludes Katz.

ADVT