For many families and friends, ringing that merry feeling of the holidays would always include a trip to the brightly lit malls and parks, all bedecked in the vibrant splendor of flashy, glittering decor, while Christmas carols serenade them throughout the day. It has become a well-meaning tradition for many Filipinos to gather for sumptuous Christmas lunches and dinners at the malls, while the kids and kids-at-heart get to revel in the magical line up of activities that further add to the joy and excitement of this wonderful season.
It is for these reasons that Ayala Land and communities have become the favorite destinations of many Filipinos, with their attractions and splendid offerings spreading the holiday cheer throughout the country. But beyond just staging these bonding activities, however, Ayala Land, more importantly, gets to foster the values of camaraderie and kinship, of giving and love.
“At Ayala Land, we are inspired by our vision to enrich lives and aim to bring people together to experience something new and meaningful. The Christmas season is always a great opportunity for us to express how grateful we are to our customers and the Filipino people,” said Cathy R. Bengzon, head of corporate marketing at Ayala Land.
For this year, Ayala Land has lined up an exciting fanfare for Filipinos: destinations that are well worth a trip, captivating sights and sounds across its malls, as well as holiday shopping perks.
MAKATI LIGHTS AND SOUNDS SHOW
Now on its 11th year, the highly anticipated Lights and Sounds show at the Ayala Triangle Gardens in Makati City has become a well-loved tradition for many of its residents, office workers and visitors. Designed and directed by Voltaire de Jesus and Luther Gumia, this year’s show is entitled The Gallery of Lights, featuring Tivoli and laser lights polygon clouds. A 3D video mapping is also being showcased for the first time, as made possible by Epson Philippines, with light projections designed by G.A. Fallarme and conceptualized with Henk-Gert Lenten. Ayala Land is bringing this enchantment from North to South as it lights up five other estates apart from Makati: Bonifacio Global City in Taguig, Ayala Center in Cebu, Centrio in Cagayan de Oro, Abreeza Mall in Davao, and Capitol Central in Bacolod.
Benchmarking against shows in key cities around the world, Ayala Land has partnered with renowned art collective teamLab to present the Nuvali teamLab Water Show. Said to be the first of its kind in the Philippines, this interactive water show at the Globe Lakeside in Nuvali features artworks projected on larger-than-life waterscreen displays that span 100 meters wide and 15 meters high. Some artworks will be interactive in that it can be co-created in real time by visitors through the teamLab smartphone application. Four digital art experiences are offered: “Born from the Water, a Loving and Beautiful World,” “Water Scrolls: Genpei Yashima Battle,” “teamLab Interactive Fishing Party: Spin Your Fishing Reel,” and “Reversible Rotation in Water.” This will be available year-round, Friday to Sunday from 6 p.m. to 9 p.m.
Cloverleaf has brought the Dapitan Arcade closer to the community of Balintawak through Little Dapitan—a bazaar aimed at supporting local entrepreneurs and merchants. Offered here is an array of vintage and holiday-themed home decor, wooden and steel handicrafts, and furniture, while weekend workshops will feature sessions on flower arranging, Christmas basket assembling, and Christmas wreath-making. Little Dapitan will run until December this year, open daily from 10 a.m. to 10 p.m.
CHRISTMAS TRADITIONS
Nine-day dawn masses (or Simbang Gabi) will also be held at the Bonifacio High Street Amphitheater and at the Tower One and Exchange Plaza fountain area, while children can go make their wishes at the Santa Meet and Greet during all Sundays of December at One Bonifacio High Street. The Ayala Malls are likewise giving their communities song and dance treats through the Halu Halong Pasko, as well as an array of light displays with the different Christmas Light Shows and firework displays.
Feel the magic of the season with festive spectacles and visual feasts such as fireworks displays at Alabang Town Center, Cloverleaf, Fairview Terraces, and TriNoma; 3D projection mapping at Alabang Town Center and Ayala Malls Manila Bay; Festival of Lights at Ayala Center Cebu; and dazzling Christmas presentations lighting up the towering LED screen at the Glorietta Activity Center. Meanwhile, celebrities and renowned interior designers are setting up their themed visions for festive season’s tablescapes in different Ayala Malls that are set to awaken and inspire a luxe holiday home celebration.
Mallgoers meanwhile will be enchanted by wondrous performances at the Halu-Halong Pasko programs at the different Ayala Malls all over the country. Headliners include Steps Dance Project, Joey Ayala, Gian Magdangal, and The Company, with guest performances by Darren Espanto, Sam Concepcion, Aicelle Santos, and Yeng Constantino. Global music app Spotify will set up shop at Greenbelt 5 from December 13 to 15 and at TriNoma, from December 20 to 22, to gift its subscribers with a tote bag that is as personalized as their taste in music.
Ayala Malls will give out amazing prizes with its 1 Lucky Winner, 1 Loyal Shopper promo, in partnership with MasterCard. For each participating Ayala Mall, one lucky winner will get P100,000 in cash, while one loyal shopper will win a three-day, two-night stay in El Nido.
Ayala Land communities will continue to be the favorite destination of Filipino families where they can shop and have fun, while they create meaningful, unforgettable bonding moments with family and friends throughout the season.