Dominguez with Green Circle Realty’s team of real estate salespreneurs during one of Green Circle Realty’s Monthly Sellers’ General Meeting and Sales Recognition programs.
His is a two-pronged mission: serve thousands of families who are looking for quality yet affordable homes and develop those in the business of selling real estate to become some of the most successful and top-earning “salespreneurs” today.
Gabriel “Billy” Dominguez established Green Circle Realty (GCR) 13 years ago so that Filipinos, particularly overseas Filipino workers (OFWs), middle-income earners and starting families can fulfill their dream of owning their very own homes. A former Public Affairs Department manager of Pag-Ibig Fund, Dominguez’s passion for home ownership comes from his years of service in government, where he saw the importance of investing for the future.
GCR offers flexible, creative financing schemes, making home ownership more affordable and less intimidating. The company is the leading and most trusted sales network of ProFriends and its flagship project, Lancaster New City.
“With our payment terms, owning a house and lot ranging from P1.5 million to P1.6 million is made more pocket-friendly by having the usually 30 percent down payment scaled down to only 12.5 percent or about P12,000 for 12 to 15 months,” said Dominguez. “This way, there is no initial jolt to their finances.”
Homebuyers are also able to avail of shorter loan terms and save on interest while paying the monthly amortization.
GCR’s president likens it to spending for your go-to signature coffee or favorite milk tea every day. Dominguez said two cups of such would be equivalent to the daily payment for a three-bedroom townhouse.
Gabriel “Billy” Dominguez
“I always tell our salespeople that we are given the opportunity to educate not only our buyers but other people in general about home investment,” said Dominguez. “We are in a position not only to tap our target market’s purchasing power but also to guide them on how to properly invest their hard-earned money.”
“Having your own home is the ultimate Filipino dream. And with the help of our dedicated and hardworking salespreneurs, GCR looks forward to helping more of our kababayans reach the dream,” he further shared.
Aside from helping Filipinos see their dream of owning their own homes come into fruition, Green Circle Realty aims to provide better income opportunities to its salespeople who want to upgrade their lifestyles. Thus, Dominguez introduced the concept of “salespreneurship.”
“Salespreneurship is the beautiful mixture of creative salesmanship and innovative entrepreneurship,” he explained. Salesmanship, he explained, is our ability to influence other people to buy our product or service. Entrepreneurship, meanwhile, is the capacity to ensure profitability in every business activity that you do. For Dominguez, the two should always go together.
Salespreneurship challenges the sales agent’s traditional mindset that is limited to setting sales quotas and short-term goals. More than simply selling a product or service, salespreneurs create value for what they have to offer.
At Green Circle Realty, Dominguez, who has earned the nickname “Master Salespreneur” among his peers, makes sure that his salespeople realize that they do more than just sell homes. They are also part of the company’s noble vision to help thousands of families achieve that dream of having their own homes.
Salespreneurship, he asserted, can be easily learned even by those who do not have a background in sales or business management.
“Our basic requirements for those who want to join GCR is that they are goal-driven, results-oriented and have willingness to serve,” he disclosed. “Since we don’t offer basic pay or allowances, we are able to gauge those who have the potential to make it big in an opportunity-based profession.”
Dominguez has earned the nickname “Master Salespreneur” among his peers.
According to him, continuous training and professional development are necessary as well so that aspiring salespreneurs get that chance to perform their best in the competitive arena of real estate selling.
It saddens him when he sees salespeople who, despite having the opportunity to earn well, still end up not financially wealthy. “This is all about lack of salespreneurship,” he shared.
For Dominguez, it doesn’t matter if one’s product is small or big, or if one has experience or none. He is looking forward to reaching out to other industries that will benefit from the tenets of salespreneurship and to share his advocacy to more enterprising Filipinos.
“I believe salespreneurship has truly come of age. It is no longer exclusive to salespeople and business people. It can be a major success factor for employees, too. For sure, employers would love to have people in their employ who are consistently selling the company and work as if they are co-owners of the company,” he disclosed.
“It feels good when you are able to help others but at the same time, you are also earning for yourself. Or let’s make it the other way around, while you’re earning a living, you are also able to serve others. I think those two are very important needs of a person,” Dominguez concluded.