Century Pacific launches new product

Po family-led Century Pacific Food Inc. has expanded its coconut business with the launch of its own brand of coconut cream product for household cooking.Century Pacific unveiled Coco Mama Fresh Gata, its first culinary coconut product using its own brand. This new business targets the domestic market.

In bringing this new product, the country’s leading canned food manufacturer seeks to leverage on its existing coconut manufacturing facilities and extensive distribution network in the Philippines.

Coco Mama Fresh Gata aims to provide home cooks with a convenient way to use fresh coconut cream without having to buy the actual coconut, and then processing it themselves.

In a press statement, Century Pacific said each packet contains coconut cream “made from only the country’s finest coconuts – grated, pressed, and packed on the same day, ensuring the same taste and quality of freshly pressed coconuts.”

Century Pacific entered the coconut business in 2015 initially as an integrated manufacturer of high-value coconut products for original equipment manufacturing (OEM) exports. It began by servicing the brands of others, riding on the increasing global demand for healthy and organic categories.

Since then, it has grown to become one of the country’s leading producers of organic and conventional coconut products, with manufacturing facilities certified by leading local and international agencies.

Most recently, Century Pacific was the first Philippine firm to receive the US Food and Drug Administration’s Food Safety Modernization Act and Voluntary Qualified Importer Program for the export of its virgin coconut oil. –DORIS DUMLAO-ABADILLA