Online mall Lazada reports record numbers in 11-11 event
MANILA, Philippines—The fullest shopping cart during Lazada’s 11-11 sale had P1.2 million worth of items, the online shopping site said on Thursday, Nov. 14, adding that “record-breaking sales” and “bigger league” millionaire sellers were set at the 24-hour event.
The online marketplace said 1,141 of its sellers got at least P1 million in sales during the event.
Lazada Philippines closes this year's 11.11 with record-breaking sales and a bigger league of Millionaire sellers—a…FEATURED STORIESBUSINESSBUSINESS
It also reported that 1 million items were sold at the first hour of the 11-11 event.
Shoppers spent 205 million minutes on the site.
Sold were at least 13 million diapers, 240,000 pairs of sneakers, 200,000 toys and games and 10,000 pieces of luggage. Shoppers used at least 170 million vouchers.
The numbers, however, pale in comparison with the record set by Chinese online seller Alibaba, which had reported sales of more than $30 billion in just 24 hours during “Singles Day.”
Edited by TSB
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.