KinderCity: Perfect stomping ground for kids
Big on experience, the Filipino shopper is not letting virtual reality take over the thrill of the mall.
While economies elsewhere in the world witnessed the shutdown of several malls as online retail businesses boomed, the Philippines instead witnessed a continuing rise of structures meant for shopping —whether in terms of number, grandiose or prestige. On our shores, “actual shopping” has endured the test of time and convenience as Pinoys continue to look forward to that trip to the mall to purchase their wants and needs.
But to survive the growing challenge of technology, Philippine malls have always known that evolution is the name of the game. In keeping with changing consumer expectations, malls have evolved, changing their offerings from mere transactions to experiences. They ceased from being simply “needs-based” as they’ve now morphed into purveyors of lifestyle.
Built on that ingenious progression is Evia Lifestyle Center in Las Piñas City. It has not been content on keeping its name—from “pontevia” or bridgeway—purely geographical. Established at the heart of Vista Land’s flagship communicity, it has sought to interconnect multifarious residents with offerings fitting their lifestyles, whatever their age may be.
Making sure the young ones are not left behind, it added a product that treats them to worthwhile experiences. KinderCity offers an avenue where toddlers and preteens can enjoy an indoor playground—come to think of it, a mini-city—that can stimulate their imagination and creativity while having fun and learning at the same time.
“The ultimate indoor playground,” has active and pretend play areas. On the active area, kids can choose to run around, go down the drop slides or dive into the massive pit of colorful balls. They can jump as high as they can on the trampolines; shoot some hoops at the indoor basketball court; and score a few goals at the soccer field. If they aren’t into ball sports, they may want to display their agility in the foam pits or obstacle courses.
Get the kids to dream of their future early on at KinderCity’s pretend area. They can immerse themselves in unique playhouses—saving lives as a firefighter at the fire station, serving delicious snacks at the diner or getting all politico as the mayor.
Whereas other play zones have failed to eliminate hazards, this kiddie world will not put the kids’ safety on the line. KinderCity is carefully designed so that getting a blast is never synonymous with injury. Moreover, parents can leave their kids worry-free as the whole indoor playground goes through numerous methods to stay squeaky-clean.
The parents won’t even need to leave, though. Dad, mom and the kids can all enjoy the food at KinderCafe. It offers a diverse menu, from burgers and fries, chicken and spaghetti, milkshakes and more. For kids who want to celebrate their birthday at the playground, KinderCity offers packages complete with play time, fully-themed party setup, catering, giveaways, among others.
KinderCity opened its first branch in 2018 at the Vista Mall Sta. Rosa. Given its growing popularity among kids and their parents, KinderCity now has six other branches across the country: Vista Mall Daanghari, Vista Mall General Trias, Vista Mall Tanza, Vista Mall Naga, Vista Mall Iloilo and, of course, Evia Lifestyle Center.
Making a visit to the mall fun-filled and unforgettable, KinderCity only strengthens Evia Lifestyle Mall’s bid to give an experience to goers. With this new offering, it is making the “bellissima” lifestyle a choice deserved by all, even the young ones.
