Make your brand iconic: Build a strong brand equity
Brands are the company’s most valuable assets. As it enters the market, it is critical to develop, strengthen, defend and manage its brand equity through time.
Know how brand equity management and get strategies for maximizing your brand management program in the ‘Brand Equity Management Seminar 2019’ on November 19, 2019 at AIM Conference Center, Makati City, PH.
This seminar is focused on ‘brand equity management’ – its immersion, conceptual framework, applications and wrap-arounds.
Brand equity is one of the hottest topics in marketing management today. Recent marketing studies point to the fact that there is a need to grow, enhance and protect brand equity if the business has to be sustainable.
Brand equity is a set of tangible and intangible assets that identifies and differentiates the brand value from competition. Marketers need to understand how brand equity works in their brand building program and strategies.
Learn from Prof. Jose G. Miranda, Consultant and Former Associate Professor, Asian Institute of Management (AIM), as he shares his expertise in managing brand equity.
Prof. Miranda taught in top universities, such as, Ateneo de Manila University, De La Salle University, University of Sto. Tomas and Manhattan College, New York. He is a proven preacher and practitioner of Marketing Management, CRM, Niche Marketing, Brand Equity Management and Corporate Social Responsibility (CSR). Recently, he conducted Management Development Program at Bangko Sentral ng Pilipinas (BSP) and SIDC, the biggest agri-based cooperative.
He managed brands, such as, Bear Brand, San Miguel Beer, Singer, GE, Johnson & Johnson, Nestle, and Westinghouse.
This seminar is open to all Chief Marketing Officers, Brand Marketers, Category Managers, Marketing Consultants, Solopreneurs, Network Marketers, Advertising Managers, Digital Marketers, Bloggers, E-Commerce Entrepreneurs, Start-ups, Marketing Service Providers, Owners of SMEs, Academe, those involved in marketing and who want to establish relationships and network with fellow marketers.
Attend the Brand Equity Management Seminar on November 19, 2019 at AIM Conference Center, Makati City, PH!
This program is organized by Fiera de Manila, Inc. (www.fmi.com.ph)
For Inquiries: Call: +632-8896-0639, 8896-0637, Email: [email protected], Visit Website: www.fmi.com.ph
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