Israeli firm rolls out fuel cells line for backup power

An Israel-based startup company on Thursday launched in the Philippines its product line of fuel cells that were touted as a reliable source of sustainable backup power.

GenCell Energy, which said its technology was used in American and Russian spacecraft, has partnered with Laguna-based Amorele Technology Inc. as its authorized distributor in the Philippines.

“The Philippines suffers some of the worst and most extreme weather incidents in the world and the situation is not expected to improve,” GenCell chief executive Rami Reshef said in a statement.

“The large-scale, regular use of diesel generators during outages only compounds environmental issues that are increasingly understood to impact the local climate,” Reshef said.

GenCell, which was established in 2011, develops hydrogen-based solutions that produce no emissions, noise, or vibrations, and available with a weatherproof shelter that can withstand natural disasters such as earthquakes and typhoons and other severe weather conditions that can cause power outages.

The company said its fuel cells were suitable both indoor and outdoor use, and was optimal to back up rural and urban telecommunications sites, automated teller machines, utility substations and other facilities.

“Businesses here are looking for clean, reliable power sources to reduce disruption that power outages cause to daily business and quality of life,” he said.

“As a result, we see strong interest in our fuel cell solutions, and we’re pleased to partner with a local Philippine-based distributor to bring our clean, long-duration fuel cells to the region,” he added. —RONNEL W. DOMINGO