Araneta Center reintroduces itself as Araneta City

Araneta City’s new logo was unveiled on Tuesday, Sept. 24, 2019, at the Novotel Manila. (Photo by KRISSY AGUILAR / INQUIRER.net)

MANILA, Philippines — Over 60 years since it pioneered the commercial district concept in Metro Manila, Araneta Center rebrands itself as Araneta City.

Now calling itself as the “City of Firsts,” Araneta City launched Tuesday its new brand, logo and mobile application.

Araneta City’s Rowell Recinto highlighted how a place known for shopping has transformed into a place which can aptly be described as a city.

“We used to be a center and center connotes shopping but now we know we have offices, we have residential, we know that we have entertainment, we have shopping, we know that we have dining. That’s what cities have right?” Recinto said in an interview after the launch.

“We have good transport connectivity, so we really have what it takes to be called a city. And I think it’s an apt descriptive for what Araneta City has become,” he added.

Since it is easily reached through several modes of transportation, Recinto said Araneta City could quickly became a “habit,” where people meet for personal experiences.

“Number one, it’s easy to get to. You have MRT [Metro Rail Transit] and LRT [Light Rail Transit]. The transport connectivity is very good,” Recinto said.

“There’s a certain thing about Araneta City that’s easy to make us a habit among friends and the family. The comfort level is probably familiarity. Like I said, a lot of what people do when they go here are personal in nature that’s why our invitation is for them to experience their personal firsts here,” he continued.

Apart from the new brand and logo, Araneta City also unveiled its first mobile application which will bring users closer to the services the hub offers.

Araneta City’s new mobile application was launched side by side with its new brand. Photo courtesy of Araneta City

The mobile app, which is now available for download for Android and iPhone users, lists all Araneta City merchants, shops, clinics, restaurants as well as offices, its locations, descriptions and contact information.

It will also give access to users in buying and reserving tickets for movies and concerts showing in Araneta City’s cinemas, its New Frontier Theater and the Araneta Coliseum.

The app will enable users to buy and reserve tickets to bus trips as well as give ease of access to the locations of transportation terminals.

/atm