Greenfield towards 2020: Riding the booming economic wave | Inquirer Business

Greenfield towards 2020: Riding the booming economic wave

10:00 AM September 11, 2019

Opportunities continue to abound in the Philippines as recent World Bank estimates show the country’s economy will grow at a more rapid pace than Asia’s other regional economic powerhouses, such as China and Malaysia, buoyed by the country’s strong macroeconomic fundamentals and sustained implementation of tax reforms.

Ensuring the sustained growth momentum of the Philippines is the combined “highly domestically driven” economy as well as it being an attractive destination for foreign direct investments. 

Expertly riding this wave is Greenfield Development Corporation, one of the country’s oldest and largest property ownership and landholding companies. “Greenfield’s potential to benefit from the influx of domestic and foreign investments remains very high. With its 57-year history in the country that has always been centered on careful urban planning that values sustainability and technological advancements, it is consistently one of the top picks for investors here and abroad,” explained Atty. Duane A. X. Santos, executive vice president, and general manager of Greenfield.

Research shows how real estate buyers value topmost the allocation for open spaces and greenery combined with innovation in infrastructure. As a product of this pursuit, Greenfield has pioneered the future-proof concept in its projects, raising the bar in its master-planned township developments namely: Greenfield District in Mandaluyong City and Greenfield City in Sta. Rosa, Laguna.


Greenfield is focused on the development of numerous high-rise projects – Twin Oaks Place, Zitan and Greenfield Tower – within its Greenfield District township in Mandaluyong City, a 15-hectare burgeoning CBD in the heart of Metro Manila located along the economic beltway that is EDSA.

Perhaps no other township in Metro Manila can claim to be genuinely central in location than Greenfield District. The hub is integrated with the Shaw Boulevard station of the Metro Rail Transit or MRT, which is the midpoint of the line’s entire stretch along EDSA. For motorists, Greenfield District is accessible through various routes and roadways from all three central business districts in the metro—Ortigas Center in Pasig City, Makati City and Bonifacio Global City in Taguig.

Twin Oaks Place and Zitan are Greenfield District’s residential condominiums that boast of technologically-advanced infrastructures, premium living spaces, and sophisticated amenities. No other property development in the country features fiber-to-the-home or FTTH technology integrated within its masterplan like Greenfield District. Even years before the boom of high-speed Internet connectivity and the pervasiveness of mobile communications, Greenfield already possessed the foresight to find ways of incorporating high technology into practical daily living.

Over in Sta. Rosa, Laguna’s 400 hectare Greenfield City, the company’s latest mid-rise condominium development, Zadia, upholds Greenfield’s “Greenspiration” vision that is all about thriving in verdant and open spaces. The 3.6-hectare community consists of five 10 to 18-storey residential buildings and is the first midrise development at Greenfield City. Trava, on the other hand, is the master-planned project’s newest luxury subdivision being developed by Greenfield Deluxe, Greenfield’s new upscale brand. The 33-hectare, low density high-end subdivision will only offer 315 lots and allot majority of its area to open spaces and parks.


With ever higher sales and back-to-back-to-back sold out projects, Greenfield holds a clear advantage in terms of track record and history and in consistently delivering projects that have exceeded expectations of the market, whether it be in providing the luxury of space, developing with nature in mind, and providing a fully connected lifestyle. Greenfield dominates the niche market segments it caters to with its strong product launches and sales performance, posting some of its strongest sales figures in recent years. 

“There is definitely a solid value in terms of investing in real estate in our country today. Prices for a condo or a lot are not as high compared to other countries in the region, and yet we are at the cusp of high capital appreciation given the country’s sustained growth and improving infrastructure,” adds Santos.

In the highly competitive Philippine real estate market, investors are ever more discriminating when surveying the pack, and Greenfield stands out as the brand of choice for investors locally and around the globe.

“These developments and our future ones are testaments to our commitment to raising the bar in master-planned township development as we work to build legacies that will persist through generations. This is ours, and for the Filipino people, for the generations to come,” said Santos.


TAGS: Greenfield City, Greenfield Development Corporation

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