ABS-CBN rolls out ‘in-train’ TV

/ 05:24 AM August 16, 2019

ABS-CBN Corp. launched the country’s first “in-train” television network across Metro Manila’s three elevated railway lines.

The company, which is diversifying its revenue sources, announced a tie-up with international marketing firm PHAR Partnership Inc. to launch “TUBE” in Metro Rail Transit Line 3, Light Rail Transit Line 1 and LRT 2.


The venture will roll out more than 1,000 screens in the trains. The TUBE platform will feature ABS-CBN content and double as a real-time passenger information system, which has been patented in the Philippines and approved by the Department of Transportation.

“It’s another distribution channel for ABS that we’d like to try out,” Paolo Pineda,  ABS-CBN creative programs head, said.


TUBE will cater to the some 1.3 million commuters that use the MRT 3, LRT 1 and LRT 2 a day.

It uses a GPS/location-based system fortified with a CCTV that keeps passengers posted on what the next station is, and whether there are any emergencies or interruptions during the trip.

PHAR Partnership managing director Phrem Bhatia said they were keen on expanding to other transport hubs and modes.

In the Philippines, PHAR has an agreement with Philippine Airlines to manage advertising and marketing partnerships across multiple platforms. —MIGUEL R. CAMUS

Subscribe to Inquirer Business Newsletter
Read Next
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: “in-train” television network, “TUBE”, ABS-CBN Corp., Light Rail Transit Line 1 and LRT 2, Metro Rail Transit Line 3
For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2020 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.