Fruitas’ 2019 revenue seen hitting P2B

/ 05:01 AM July 31, 2019

Fruitas Holdings Inc. expects to end the year with a consolidated revenue of P2 billion, some 27 percent more than what it recorded in 2018, as the leading food kiosk operator diversifies its distribution channels.

Last year, its consolidated sales hit P1.58 billion, a 37-percent increase from P1.15 billion in 2017 that was driven by network expansion and the strong performance of its stores.


“Fruitas is looking to introduce more brands in 2019 and on track to hit its 1000th store mark in the coming months,” the company said in a statement on Tuesday. It has over 970 stores so far.

Earlier this year, Fruitas partnered with Grab Philippines to make its products available on the delivery service platform in order to reach and serve more Filipinos in Metro Manila.


Among the company’s brands that are available on Grab’s platform are Fruitas, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Sabroso Lechon, House of Desserts, Black Pearl, and Tea Rex.

At the same time, Fruitas fresh coconut water is also now available in 50 Andok’s stores in Metro Manila. The company also supplies fresh coconut water to CocoDelivery, a new coconut water delivery provider in the capital region.

“We are always finding ways to make it easier for Filipinos to access our products. We want to encourage more frequent consumption and continue to reach out to first-time customers,” said Lester Yu, Fruitas Holdings Inc.’s president and CEO.

“The evolving needs of our customer base provide an opportunity for us to expand our distribution channels,” Yu added.

Fruitas has added more than 150 stores since the end of 2017. Fruitas also completed the acquisition of Sabroso Lechon assets in the second half of 2018 and had grown the number of Sabroso Lechon stores to 17 stores from the original two.

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