My Square Meter

A grandiose offering for Filipinos

/ 03:04 AM July 13, 2019
A grandiose offering for Filipinos

ABC Philippines president and CEO Axel Bradner Jr., Bestank VP for retail sales Aileen Tai-nai, HCG president Sam Chen, Alphalux brand ambassador Mike Enriquez, Wilcon Depot president and chief executive officer Lorraine Belo-Cincochan, Manila Bulletin’s Tina Jacinto, Landlite Philippines general manager Jocelyn Li and DTI representative Rosila Egmilan.

Customers nowadays have become smarter and more discerning. Earning their loyalty therefore means that businesses should pull out all stops to keep customers happy.

There are countless ways to delight customers. One is to provide them a wide and varied array of useful, top quality products and well renowned brands from here and abroad. Another is to provide value added services and elevate one’s shopping experience.


As a customer myself, I am well aware of one giant retailer who would go the extra mile to provide excellent products and customer service to its shoppers. Believing that loyalty should be earned, this company makes sure to bring to the table the latest and most exciting products in the market today.

Wilcon Depot, the country’s one-stop shop for building and home improvement needs, has always been one step ahead of its game as it continues to further expand both its product and service offerings to create a better shopping experience for all of its customers, as well as its retail network to reach more key areas across the country.


Recently, it concluded a three-month promotion, “Wilcon Win Your Dream Ride Promo,” which provided valued shoppers from all of its 53 retail outlets a chance to win a brand new Toyota Fortuner. Every single P5,000 in-store or online purchase got customers one electronic raffle entry.

And of course, customers got to enjoy shopping from the wide array of quality home building products that Wilcon offers, ranging from tiles, sanitarywares, plumbing, furniture, home interior, building materials, hardware, electrical, appliances, and other DIY items.

Wilcon held its most-awaited grand electronic raffle draw last July 9 at the Wilcon Depot IT Hub in Makati City. Led by Alphalux brand ambassador Mike Enriquez; Bestank VP for retail sales Aileen Tai-nai; ABC Philippines president and CEO Axel Brandner Jr.; Landlite Philippines general manager Jocelyn Li; and HCG president Sam Chen, the six lucky winners were electronically drawn under the supervision of DTI representative Rosila Egmilan.

Congratulations to the six lucky shoppers who won a brand new Toyota Fortuner from Wilcon. They are Jeffrey S. Maderas, from North Luzon; Midoz C. Sorima, South Luzon; Erniel I. Macahilig, Visayas; Riezl Myreen C. Juaneza, Mindanao; Nelson U. Utrillo; and Asnida M. Abdulrauf, who are both from Metro Manila.

“As the leading player in the home building retail industry, we will continually provide more product choices, excellent customer service, and the best possible shopping experience to all of our customers across the country,” Wilcon president and CEO Lorraine Belo-Cincochan said during the grand draw.

The “Win Your Dream Ride Promo” was just one of the many ways that Wilcon gives back and shows its appreciation to all of its valued customers for their loyalty and continued patronage for over four decades now.

* * *


Wilcon meanwhile marked another milestone as it opened its 54th branch in Mindanao.

Seeing the greater need of Filipinos for quality home building materials, Wilcon opened a branch in Opol yesterday. This is Wilcon Depot’s second branch in the province of Misamis Oriental—the first one opened in Cagayan de Oro City in September 2017.

By 2020, Wilcon Depot aims to have a total of 65 branches nationwide. For the rest of the year, Wilcon Depot will also be opening new branches in Antipolo, Rizal; Calumpit and San Jose del Monte, Bulacan; Sto. Tomas, Batangas; Iguig, Cagayan; and Daraga, Albay.

Start building big ideas for your homes with Wilcon and visit its newest store located in Opol, Misamis Oriental.

Log on to www.wilcon.com.ph and shop.wilcon.com.ph, or follow their social media accounts on Facebook and Instagram at @wilcondepot.ph.

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