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ABS-CBN, GMA report ratings lead

GMA Network Inc. held on to its lead in urban ratings in Luzon while rival ABS-CBN Corp. said it enjoyed the top spot in nationwide audience share during the month of June.

Both companies use different third-party firms to measure their TV ratings—a measure closely followed by advertisers.

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GMA, which uses data from Nielsen TV Audience Measurement, claimed an average total day people audience share of 35.3 percent against ABS-CBN’s 30.7 percent in urban Luzon. It also claimed a lead in mega Manila with a share of 36.3 percent versus ABS-CBN’s 28.8 percent.

ABS-CBN, armed with data from Kantar Media, said its nationwide average audience share hit 44 percent versus 32 percent for GMA in June.

Moreover, ABS-CBN said it led in urban and rural areas. Among these, Metro Manila and even GMA’s stronghold in mega Manila. In the latter, ABS-CBN said it was No. 1 with a 36-percent share versus GMA’s 32 percent.

ABS-CBN said it was also ahead in total Visayas, 53 percent against GMA’s 24 percent and in total Mindanao, with 52 percent versus GMA’s 28 percent.

ABS-CBN also claimed a lead in all time blocks, including the coveted prime-time hours, where it was ahead with 39 percent versus GMA’s 28 percent.

GMA said Nielsen TV Audience Measurement’s client pool covered a total of 32 clients/subscribers consisting of six local TV networks, three regional clients, two blocktimers and 21 agencies. ABS-CBN said Kantar Media was a leading television audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, 26 TV networks, ad agencies and panregional networks.

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