Rockwell on the move, conquers bigger ground in emerging South
It is well poised to become another flagship development, but in a much larger scale.
Rockwell in Laguna, the latest addition to the expanding portfolio of Rockwell Land, marks the continued move of the premium developer to bring its signature lifestyle and spaces to more discerning homeowners and investors across the country.
Starting with its successful foray in Cebu in 2014 with 32 Sanson by Rockwell, its first venture outside Metro Manila, Rockwell has since rolled out an expansion plan that would further strengthen its portfolio of masterplanned communities in key locations—the latest of which would be in Laguna, where a robust property market offers lucrative opportunities for future growth.
“After creating a masterplanned community in our current 19.1-hectare Rockwell Center in Makati, we look forward to bring the same success to
Rockwell South, set to be another flagship development in a much larger scale,” said Rockwell Land president and chief executive officer Nestor Padilla.
The 63-ha Rockwell development in Laguna is the company’s joint venture with the Yulo family’s Carmelray Property Holdings Inc. and San Ramon Holdings Inc. The first phase will be launched by the third quarter of 2019, with an initial offering of over 200 lots, with sizes ranging from 650 sqm to 1,000 sqm each. This is expected to generate some P3.9 billion in revenue.
This residential neighborhood set to rise in Canlubang, Laguna is Rockwell Land’s first premium horizontal project and its biggest move to date. Bringing the company’s unparalleled standard of living to the South, this latest project will be replete with Rockwell’s signature open spaces, landscape and amenities, along with function rooms, recreational parks including wellness gardens and dog parks, a multipurpose court, and other recreational facilities.
Indeed, this move to expand to Laguna comes at a most opportune time given the growing acceptance for condominium living and the dearth of available lots in Metro Manila, which eventually led to the development of subdivisions outside the metro, particularly in Cavite, Laguna and Batangas.
Known previously as an industrial area, Laguna is now touted to be among the major property destinations in the South, given key infrastructure projects that would benefit the province. Add to that an aggressive infrastructure initiative, the Build, Build, Build Program, and the government’s thrust for decentralization, which are expected to unlock land values in key provinces. Hence, there has been an influx of developers in the provinces, where they are developing integrated communities to cater to a growing demand for residential and commercial spaces.
With Rockwell’s geographic growth in emerging cities, an addition of over 10 hectares of land will also be launched this year apart from the 63-ha in the South. Aside from Cebu and Laguna,
Rockwell Land is also set to establish presence in Bacolod with the target launch of a high end development by September this year. This P8 billion project will feature eight mid-rise residential towers, retail and activity areas within a 10.9-hectare expanse.
“After several launches scheduled in the second half of 2019, we are optimistic about more geographic growth in the years after that will allow us to create new Rockwell communities in new markets, including one in Central Luzon,” Padilla concluded.
In 2018, Rockwell Land posted a 22-percent hike in net income after tax to P2.5 billion, marking a record high for the company. Its revenue last year hit P15.7 billion, buoyed largely by the 30 percent growth in reservation sales from ongoing and newly launched projects.
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