GOINGS ON

Ad industry bigwigs come together for CreativeFest

More than 600 advertisers, creatives from various agencies and students of allied studies came in full force to celebrate the power of innovation, ideas and creativity at CreativeFest 2019 last month.

The event, spearheaded by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild of the Philippines, brought together some of the biggest names in the field of advertising to discuss the most pressing topics in the industry today with the goal to inspire practitioners and prove to the world that creativity rules.

“It is important that the leading creative agencies take the responsibility to demonstrate how best advertising can be done. We do that by bringing together people who understand behavior, people who can listen to and advise brand owners, and people who can create ideas and bring it all to life,” 4As chair and BBDO Guerrero CEO David Guerrero said during his welcome address.

In one of the most powerful moments of the CreativeFest, ad industry icon and former Tourism Secretary Ramon Jimenez Jr. delivered a stirring speech about creative purpose. “Where do you draw the line between fact and fiction? Creativity and exaggeration? There is a great temptation to go on cheat mode when there is a financial implication,” Jimenez said in his speech. “The truth does not sell itself; you must sell it to the people.”

Creative Guild of the Philippines President and Dentsu Jayme Syfu Chair Merlee Jayme concluded the event.

“I believe that we successfully accomplished what we sought to do with the CreativeFest; we inspired people and made them think, and after everything that’s all we can ask for.”

For more information about what took place during the CreativeFest 2019, visit https://www.facebook.com/4AsPhilippines and www.creativeguildph.com.

Technolux to distribute GreenEarth products

Technolux Equipment and Supply Corp., the country’s largest importer and supplier of food service, small wares and laundry equipment for over 43 years, has recently been appointed international distributor for all branded GreenEarth products to GreenEarth licensed dry-cleaners.

The GreenEarth Optimized System uses Siloxane D5 developed after over 15 years of extensive research and testing for human health as well as environmental safety by government agencies in multiple countries as well as by OSHA, local municipalities, Air Boards, waste haulers, and other regulator and has been proven environmentally non-toxic.

Because of its safety, siloxane D5 has been used in a wide variety of consumer products for the past 40 years including shampoos, deodorants, lotions and cosmetics.

GreenEarth is known to produce better quality dry cleaned clothes.

Technolux distributes GreenEarth silicone solvent, Sustain detergent, Prime prebrush (stain remover) and the Activated Clay Filtration system.

The majority of dry-cleaning machines using GreenEarth worldwide are made by the FMB Group, Bologna, Italy, (FMB – Fibrimatic), which are also being distributed in the country by Technolux.