It was the birth of a modern, redefined lifestyle concept, befitting this new generation of home buyers and investors.
The introduction of Condo Homes (COHOs) by Camella, the flagship brand of the Villar-led Vista Land & Lifescapes, has started to reshape the landscape as it offers not only affordable mid-rise residential condominium units in key locations across the country, but also a curated and distinct lifestyle experience.
And it’s one that goes beyond the pillars that made Camella a preferred choice for its horizontal developments, namely: excellent location, safety and security, value for money and a smart investment.
Vista Land chair Manuel Villar himself believes that much can be gained when one invests in COHOs, noting that these vertical communities are not just all about the condominium buildings—it’s more notably about “the kind of lifestyle you can have, it’s about the way of life.”
“For over four decades, Camella has been providing quality and affordable homes to Filipinos and now expanding its market reach with the launch of Camella COHO not just in the metro but across the Philippines,” explained Villar. “COHO is a perfect blend of comfort and convenience of condo living and the warmth of a friendly, nurturing community at an affordable price.”
The plan now, according to Villar, is to roll out COHOs in 25 key areas including Pampanga, Zambales, Rizal, Cavite, Negros Occidental, Misamis Oriental, Bataan, Bohol, Cebu, Davao, Iloilo and Batangas, among others.
He disclosed that they are investing an initial P10 billion to put up 32 mid-rise buildings, which may generate at least P20 billion in sales. In succeeding phases, they can build as many as 150 buildings in the same areas, which will require as much as P50 billion in fresh investments, Villar further said.
For today’s millennials, this aggressive expansion will also afford them the perfect opportunity to not just own a home, but invest in a new and a more enhanced way of living. Here are some of the ways describing what this much sought COHO lifestyle is all about.
Access to quality
A COHO lifestyle puts a premium on quality and it’s exactly what you will get in every Camella COHO. Given its track record of more than 40 years in residential real estate development, Camella has become a household name and is considered among the most trusted brands in the country today.
There is no doubt that you will get value for your hard-earned investment as Camella COHOs offer quality buildings with key features and amenities that help ensure a holistic, well-balanced lifestyle for residents.
Extension of your living, working space
A COHO lifestyle means having an exquisite coffee shop as an extension of your living and working space. That’s because COHOs are part of the larger “communicities” that have Villar’s homegrown brand, the Coffee Project, serving as your exquisite co-working space.
Apart from its best-tasting coffee and beverages, Coffee Project also serves a wide variety of scrumptious food like pasta, rice meals, cakes and sandwiches. Its exceptional interiors earned for itself “the most Instagram-worthy” coffee shop tag. With its relaxing and homey vibe, this can be the perfect place for you to spend your laid-back afternoons, reunite with friends and discuss with business partners.
Breakfast in a charming boulangerie
A COHO lifestyle means having a breakfast table in a charming boulangerie. Also a homegrown brand, Bake My Day offers an exclusive space and the charming ambiance for heartwarming chitchats and delighting “me time,” with the aroma of freshly-baked bread that makes for the perfect breakfast.
Super pantry
A COHO lifestyle affords one easy access to the All Day Supermarket, which can serve as a “super pantry” for all your grocery needs. On top of its fresh produce and wide selection of goods, All Day Supermarket also has specialized sections such as Gastroville, which serves everything from Pinoy-style barbecue to Japanese style ramen; and Paluto!, where one gets to shop for fresh seafood and have it cooked right away.
Own design lab
A COHO resident will find it easy to redecorate and refurbish with an All Home as your neighbor. This one-stop home improvement store offers anything from home building, furnishing and improvements. Now, you’ve got the privilege of making your condo home as beautiful, as functional, and as space efficient as they can be with all the things that you need just right at your one-stop design lab and storage room.
World class entertainment room
A COHO lifestyle means having a world-class cinema as your very own entertainment room. Vista Cinemas provides an awesome movie-viewing experience with its MX4D technology that will enable you to “feel” the movie’s motions, jolts, pokes, wind, water, and even scents.
Indeed, Camella COHOs serve as the epitome of a vertical village, offering the tranquility and relaxing vibe of a suburban community, but still providing your modern necessities, and a strategic location within highly urbanized cities.