Prestone taps Herco as distribution partner | Inquirer Business

Prestone taps Herco as distribution partner

10:35 AM December 28, 2018

(L-R) Linus Cañamo, National Sales Manager of Clorox Philippines; Marites Dagdag, General Manager of Clorox Philippines for Southeast Asia; Paulo Lao, Sales and Marketing Director of Clorox Philippines for Southeast Asia; Wilfred T. Co, President and CEO of Herco Trading Inc; Wayne Y. Coherco, Vice President and COO of Herco Trading Inc.; and Ian Jasper Toralba, Head of Sales, Branded Products of Herco Trading Inc.

Prestone®, a trusted and leading brand of high quality Coolant, Brake fluid and Motor oil, partners with Herco Trading, one of the largest and most established retail distribution companies for hardware and auto care products in the Philippines, in a bid to make its car fluids and engine oils more available to auto mechanics and car owners.  

Through the partnership, Prestone can leverage on Herco’s strong nationwide market coverage, as well as its distribution competency, making their products accessible to more consumers.

“The best service centers, auto mechanics, car enthusiasts and owners trust Prestone products for that safe, worry-free driving and engine protection that keep their cars running smoothly. They won’t take a chance on any less respected brand. With Herco’s distribution network, Prestone is able to expand reach to more consumers looking for high-quality car care products,” said Paulo Lao, Sales & Marketing Director of Clorox Philippines. 

Herco, on the other hand, can benefit from Prestone’s strong brand image and superiority, which can attract new customers. Its dealers can also expect a consistent supply of Prestone products—always new and always delivered fast—strongly backed by its marketing and brand building activities.


“For Herco, this partnership with Prestone will be a great addition to our portfolio of strong, global, and well-known brands. It will also further strengthen our already strong position in the automotive care industry as we make their products available in more stores and channels,” said Wilfred T. Co, president and CEO of Herco Trading Inc.

“Through this partnership, we hope to further advocate safety for car owners, drivers, and passengers since we believe that a protected and well-running vehicle will allow them to go wherever their passions may lead them,” Lao said.

For more information, follow Prestone Philippines on Facebook – or visit their official website – You can also visit or follow their Facebook –


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TAGS: auto mechanics, brake fluid, car enthusiasts, coolant, motor oil, Prestone
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