GOINGS ON
Mondelez PH, Robinsons Easymart join hands
Mondelez Philippines, Inc. and partner Robinsons Easymart came together to give an early gift to the former’s adopted school Holy Spirit Elementary in Quezon City. This was no ordinary gift however. It was a gift that can keep on giving, aimed at helping improve the nutrition of students today and tomorrow.
The two embarked on a social marketing sales promotion in October 2018. For one month, customers who purchased participating Mondelez Philippines products such as Oreo or Cadbury Dairy Milk from Robinsons Easymart stores were able to enjoy delicious snacks as well as make a P5.00 contribution to Mondelez Philippines’ Joy Schools adoption program. The two companies then shared the proceeds from this campaign with Holy Spirit Elementary School, one of Mondelez Philippines’ adopted joy schools.
Prudence Foundation’s Cha-Ching highlighted in first BSP Financial Education Expo
British life insurer Pru Life UK’s community investment arm, Prudence Foundation, was featured in the recent Financial Education Stakeholders Expo 2018 of the Bangko Sentral ng Pilipinas (BSP) for its innovative financial literacy advocacy program, Cha-Ching Money Smart Kids.
The Expo, which gathered advocates of financial education from the public and private sectors, aimed to provide a platform for the sharing of best practices and enhancement financial literacy among Filipinos, ultimately contributing to nation building. Topics discussed during the two-day event held from Nov. 27 to 28 included personal finance management, financial education through performing arts and board games, and financial education as corporate social responsibility.
Prudence Foundation executive director Marc Fancy presented Cha-Ching at the Innovations in Financial Education plenary session and discussed how the advocacy is carried across Asia through a multiplatform approach.
Launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK, Cha-Ching is the first multi-country, multi-touch point educational program that aims to help parents in Asia teach children basic money management skills of earn, save, spend and donate to children aged seven to 12.
TraXion Verify: Bringing inclusion to the unbanked
Some 70 percent of Filipinos remain unbanked.
These are farmers, fisherman, “sari-sari” store owners who mostly do not have bank accounts or any form of financial documents that would allow them to transact through legitimate channels.
Hence, they fall prey to unscrupulous sharks and abusive lenders who charge ridiculously high interest rates.
This is the problem that TraXion hopes to address and the sector of society that they are determined to help.
TraXion, a full-featured financial services platform for the unbanked and underbanked, is now offering a new enterprise solution that will create authenticity to any physical and digital assets such as birth certificates and bank accounts and transactions.
TraXion Verify is one of the eight solutions under the TraXion blockchain ecosystem powered by IBM Hyperledger Fabric—a permissioned blockchain technology which aims to encourage the underserved sector to be served by financial institutions.
