Close  

Procter & Gamble doubles down on beauty by snapping up Walker & Company Brands

/ 10:47 PM December 13, 2018

FORM, the women’s prestige hair care collection. Image: FORM haircare via AFP Relaxnews

Procter & Gamble is diversifying its beauty offering with the acquisition of Walker & Company Brands.

The personal care and household company is adding the beauty brand, whose products are focused on people of color, to its extensive portfolio, it has announced. Walker & Company Brands, which will operate as a separate and wholly-owned subsidiary of P&G, includes the specialized haircare ranges Bevel and FORM Beauty.

ADVERTISEMENT

“When I started Walker & Company Brands, I set out to build a company that would meet the health and beauty needs of people of color on a global scale,” said Tristan Walker, CEO of Walker & Company Brands. “Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realize that vision, giving us the power to scale and bring new products to people of color, while staying true to our mission and continuing to nurture the loyal community we’ve worked hard to build.”

Meanwhile, CEO of P&G Beauty Alex Keith lauded Walker & Company’s “deep consumer understanding, authentic connection to its community and unique, highly customized products.”

FEATURED STORIES

Since being founded just five years ago in 2013, Walker & Company Brands has developed a reputation for high-performing brands and products designed specifically with people of color in mind. The brand is the latest high-profile acquisition for P&G, which also snapped up the cult skincare brand First Aid Beauty earlier this year. Its beauty portfolio also includes Olay, Herbal Essences and SK-II. JB

RELATED STORIES:

You can thank Sally Hansen for the newest in nail fashion: Crayola nail polish

Madonna launches new beauty roller and the ‘material girl’ in us wants it

Read Next
LATEST STORIES
MOST READ
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Beauty, Olay, Personal Care, procter & gamble, Walker & Company Brands
For feedback, complaints, or inquiries, contact us.



© Copyright 1997-2019 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.