Budget carrier AirAsia announced a partnership with Rizal Commercial Banking Corp. (RCBC) to build up its brand loyalty.
The regional carrier, which operates a local unit called Philippines AirAsia, teamed up with RCBC to launch the AirAsia credit card in the Philippines.
Perks include bonus points for AirAsia members and free priority check in, boarding and baggage services for flights.
“With AirAsia credit card, we are providing amazing opportunities and exclusive privileges for every guest to create memorable travel experiences whether they are on ground shopping, dining or flying to AirAsia destinations,” Dexter Comendador, Philippines AirAsia CEO, said in a statement.
“Travel is one of the top categories of spend among Filipino cardholders. Based on Visa’s data, close to 10 percent of Visa total spend is on air tickets. With this credit card product, Filipinos can enjoy flight fares at competitive prices and the travel benefits that come along with it,” Stuart Tomlinson, Visa country manager for the Philippines and Guam, said in the same statement.
Philippines AirAsia, which competes with domestic carrier such as Philippine Airlines and Cebu Pacific Air, continues to grow. —MIGUEL R. CAMUS