Illustration by Steph Bravo
Its army of reliable brokers proved to be a valuable armor for a firm that had a fair share of successes and challenges.
Being in a highly competitive industry such as real estate, property developer Sta. Lucia Land Inc. knew early on that in order to stay afloat and last in this business, it needs to have on board trustworthy marketers to take care of its brand.
“While Sta. Lucia Land’s success is primarily dependent on the kind of innovative projects that it creates and delivers, there is also no denying that the various marketing arms we have on board contributed significantly to our business. They have been a strong anchor that helped us weather quite a number of storms. With their unwavering support and push to make that sale happen, we have managed to last this long,” explained Sta. Lucia Land president Exequiel Robles.
With several marketing arms helping promote and create awareness about the company’s numerous developments, Sta. Lucia Land was able to tap a wide range of potential homebuyers and investors that eventually led to the company’s growth and continuing success. It thus came naturally for Sta. Lucia to become a top-of-mind-choice of many property seeking individuals who aspire to have their own home.
“Having these marketing arms who are loyal and true to the brand enabled us to have a good head start. We are lucky to have on board these people who share our vision and believe in our cause,” Robles further said.
Having started out as a small scale property developer in the early ’70s, Sta. Lucia Land eventually grew its portfolio to emerge as one of the country’s biggest and most trusted real estate company. And despite its fair share of challenges—having gone through different economic boom-and-bust cycles for more than four decades—the Sta. Lucia Group managed to pull through with the help of its marketing arms.
“It was a difficult time for everyone, especially when the Asian financial crisis hit us in the late ’90s. But through the perseverance of our brokers and agents, we survived and managed to make a number of successful sales,” he recalled.
“And now, after more than four decades, I am proud to say that we still have some of these people on board. It is through the hard work of our marketing people that we were able to reach our desired market and fulfill our vision to enable hardworking Filipinos acquire a property worthy of their hard earned money,” Robles said.
To date, Sta. Lucia has built over 250 pioneering, innovative projects spanning across 10,400 hectares in 15 provinces, in 10 regions. These landmark developments—ranging from golf courses, subdivisions, condominiums, lake communities, to condotels—were built to cater to a wide range of markets, which Sta. Lucia has successfully tapped, thanks to its prestigious roster of marketing arms.
“We would not have been a preferred choice of many homebuyers if not for the hard work and perseverance that our brokers and sellers have put in. Thus, in return, we try to reward them and make them feel their importance to the company,” Robles further shared.
Indeed, Sta. Lucia Land would not have been what it is today without the help of its marketing arms and sales force both here and abroad
“They were all instrumental in helping uplift the brand and preserve its legacy. Through them, we managed to bridge the gap and create stronger ties with a broad market. We are built to last not only because we create livable communities and build high quality developments, but also because we have people on board who continue to provide support to our cause,” Robles concluded.