ARTIST’S PERSPECTIVE
Living near or within urban city centers makes perfect sense for many.
The convenience afforded by the easy access and proximity to practically everything you need—from offices to leisure and commercial centers, as well as key institutions such as schools, hospitals and churches—seem central to one’s idea of a modern urban lifestyle.
People opt to live in the city not only for the creature comforts that it provides but also because of employment and business opportunities. And while these are necessary, living in a stress-free community that is close to nature is also important. Nature, after all, is a well-known antidote to the daily stresses that an urban lifestyle brings.
Luckily, developers are creating enviable sustainable projects for those who seek for a more holistic and well-balanced lifestyle in a suburban setting but cannot stay too far from modern day conveniences.
ARTIST’S PERSPECTIVE
Seamless fusion
Case in point is a mixed-use estate rising at the heart of Pampanga.
With the solid track record of Ayala Land Inc. (ALI) as the pioneer developer of large-scale, mixed-use estates, and the foresight and entrepreneurial spirit of Leonio Land Holdings Inc. (LLHI) comes Alviera, a 1,800-ha masterplanned community that ensures the seamless fusion of urban living and nature.
The joint venture is creating the P100-billion project, which will serve as a showcase of how urban living doesn’t necessarily mean having to thrive in a bustling metropolis such as Metro Manila.
As an advocate of greening and sustainability, the developers are taking steps to ensure that Alviera will be developed without causing much disruption to nature, thus providing its future residents and locators a more conducive environment without having to miss out on the comforts of modern living.
At the same time, Alviera, one of the largest mixed-use estates in Central Luzon, is poised to become the economic, lifestyle and leisure hub of the region and is likely the most comprehensive in terms of product offerings—a feature that made Alviera even more attractive to potential buyers and investors.
Based on its masterplan, Alviera will comprise of a well-balanced mix of residential developments, commercial establishments, industrial parks, institutions and leisure facilities that are set to attract local and international markets. Alviera has dedicated close to 400 ha for open spaces—proof that it’s helping preserve much of the natural terrain and environs in the development.
Four districts
Divided into four distinct districts, Alviera consists of the City Center, West Side, East Side and Greenbelt.
The City Center is the central business district with corporate offices and commercial destinations, anchored on the Alviera Country Club. The 5-ha country club will have a network of swimming pools, sports facilities such as tennis and basketball courts, specialty restaurants, a wellness spa and events place. The country club is scheduled to open in the first quarter of 2019. Adjacent to the country club is a planned 50-room boutique hotel.
Alviera West, with its lush greenery, rolling terrain and high elevation, is an ideal venue for themed hotels, wellness centers, recreational developments, retail spaces and residences. Industrial parks and residential communities by Alveo and Avida form a vibrant setting for contemporary living in Alviera East, all within easy access to two notable schools.
These three districts are linked by the Alviera Greenbelt, which features a 5-km long greenway and the La Salle Botanical Gardens. The green space will have 25 themed gardens, a full-scale laboratory, a plant nursery, greenhouses and libraries.
Strategically located in a thriving growth center, Alviera is about 1.5 hours from Metro Manila. It is a mere 20-minute drive from Clark International Airport and 40 minutes from Subic Freeport Zone.
Prospective investors and residents of Alviera can expect ease of transportation with the mixed-use development’s strategic location. The estate is also near transport terminals, provincial hubs like Angeles City and San Fernando City and major thoroughfares such as the North Luzon Expressway, Subic-Clark-Tarlac Expressway and Tarlac-Pangasinan-La Union Expressway.
Business, tourism, education hub
Meanwhile, lots at the Alviera Industrial Park will house light industries including food manufacturing, motorcycle assembly, packaging, logistics and warehousing. The industrial park is planned to cater to international and domestic markets. Alviera Industrial Park (AIP) is expected to generate 3,000 jobs.
Alviera also expanded the area for its first outdoor attraction, SandBox, to 6 ha from 1.5 ha. Splash Tub, an 11-obstacle water facility, was launched in June while the largest karting complex in the Philippines, City Kart Racing Pampanga, was launched in May this year. Other leisure facilities and attractions to highlight the beauty of Porac in Pampanga and to draw more tourists are being planned.
Two established educational institutions will rise in Alviera. Holy Angel University, Pampanga’s largest university, and a satellite campus of Miriam College will soon cater to students who will call Alviera their home.
Meanwhile, residential communities will be developed by three Ayala Land brands.
Future homeowners can choose from Ayala Land Premier’s luxurious style of living, Alveo’s innovative living concepts, or lifestyle essentials from Avida Land.
“The completeness is what makes the estate unique as well as its scale. There is a substantial land area for us to be able to offer a lot more to the community in terms of living spaces, business opportunities and leisure pursuits amidst an elevated landscape of rolling terrain and magnificent mountain views. This development would also be in line with the government’s plans to decentralize Metro Manila to further establish Central Luzon as a thriving growth center,” said Alviera general manager John Estacio.
With Ayala Land’s track record of being the Philippines’ largest developer of sustainable estates and the entrepreneurial spirit and foresight of Leonio Land comes Alviera. The 1,800-hectare large-scale mixed-use, sustainable estate in Porac, Pampanga features a diverse mix of residential dwellings, commercial districts, industrial parks, institutions and leisure facilities to attract local and international markets and support local economic growth.