Sustainability, accessibility, community: Ortigas East is the metro’s eco-estate

The Philippine property market remains robust with developments that offer all sorts of value: affordability, accessibility, and amenities, among others. With all the options available for property buyers, premier developer Ortigas & Company makes a compelling case on why its newest estate, Ortigas East, is worth the investment.

Ortigas East, formerly called Frontera Verde, is now being redeveloped by the company with a P50-billion outlay into an “eco-estate”. This is Ortigas & Company’s first redevelopment plan conceived under the synergy of Ortigas & Company, Ayala Land, and SM Prime. The estate aims to seamlessly integrate a modern, bustling community with a lifestyle grounded on accessibility, community, and sustainability.

“Through the synergies present in Ortigas & Company, we are coming up with a truly unique and iconic eco-estate called Ortigas East. Our masterplan is designed for the efficient and innovative use of mixed-use properties covering residential, retail, and business. All these facets come together to provide the market with an attractive product that they can invest, work, and live in,” said Ortigas & Company Senior Vice President and Chief Operating Officer Thomas F. Mirasol.

As the first estate to be purely redeveloped with the synergy of Ortigas & Company, Ayala Land, and SM Prime, Ortigas East stands as an excellent showcase of the three firms’ expertise. Strategic master planning and the integration of business, retail, and residential elements make Ortigas East the space to invest in and watch out for in the future.

Increased property value with location, accessibility

A prime reason why Ortigas East is attractive is because of Ortigas & Company’s proven performance as an investment. Property value in the Ortigas East area has doubled in the last five years. Headlining its distinctions is the estate’s excellent location. Ortigas East is the only development along the C5 corridor that has three main access points: C5, Ortigas Avenue, and Julia Vargas. Its strategic location puts it at the nexus of economic activity.

In fact, Ortigas East is set to become Metro Manila’s next prime business address — a natural extension of the Ortigas central business district. With a high office occupancy rate of 95% according to Colliers International, Ortigas-based offices remain in-demand especially to those looking to base their operations in the area.

Launched early this year, The Glaston Tower will be the first office tower to rise in Ortigas East. As part of the estate’s first phase masterplan, The Glaston Tower sold 81% of its inventory upon launch and will soon house local and multinational firms. It will also be connected to a regional mall. Ortigas East’s prime location makes it a choice business address for many companies as it serves as a natural extension of the Ortigas central business district.

Earlier this year, Ortigas & Company launched its first office development in Ortigas East: The Glaston Tower. With 81% uptake only a few hours after its launch, The Glaston Tower proves the strong demand for office supply in Ortigas and marks Ortigas East’s first phase of redevelopment.

The property is also friendly to public transportation, private motorists, and pedestrians. Apart from the three main access points, Ortigas East will have a multi-modal transport terminal, a six-lane boulevard connecting Ortigas Avenue and Julia Vargas, as well as spacious tree-lined road networks within the estate.

The 16-hectare Ortigas East is set to become an icon along the C5 corridor. Unmatched accessibility from three main access points – C5, Julia Vargas, and Ortigas Avenue – plus a new boulevard connecting Ortigas Avenue to Julia Vargas make it distinct from other developments. A multi-modal transport terminal will also be built to enhance the estate’s connectivity with the rest of the metropolis, and make mobility easier for future tenants, workers, and residents.

Creating an eco-estate

Ortigas & Company is working with world-class firms to create this modern, self-sustaining eco-estate: Callison RTKL is the design consultant for master planning, while WSP serves as consultant for traffic analysis.

“Our vision for Ortigas East is to become the eco-estate. We want to build a fine example of sustainability. Ortigas East is going to set the bar in innovative design and master planning, and will fully showcase our company’s commitment to build healthy, happy places where people desire to work, shop, and live,” Mirasol shared.

To achieve this eco-friendly vision, Ortigas East will have 40% green, open space that will combine functional spots, parklets, tree-lined roads, and integrate public art. The development is also designed to encourage a healthy lifestyle through walking with its pedestrian-friendly streets.

Ample living and civic spaces for convergence and recreation are at the core of Ortigas & Company’s allotment of 40% open space for the property. Future residents of Ortigas East will enjoy the village experience with open areas and parks for events and activities, while tree-lined and wider walkways and boulevards promote a culture of walking that enhances everyone’s well-being.

The eco-estate’s redevelopment will come in three phases. Kicking off the first phase are The Glaston Tower, a connecting regional mall, and a residential development that will be launched soon. The second phase will focus on community as Ortigas East unveils its open spaces, parks, and more residential offerings. The final phase, meanwhile, will bring in a hotel — a first for an Ortigas & Company estate — and more retail and office developments.

Setting the standard for sustainability

With its focus on environmental sustainability, Ortigas East is setting the standard as the metro’s eco-estate.

It is bent on reducing carbon emissions through encouraging the use of bicycles by designating bike lanes and bike stands in the property, and prioritizing sustainable lighting throughout the estate. Ortigas East will also promote efficient water use through the implementation of a rainwater recovery system per building.

Lastly, Ortigas East is committed to implementing an efficient waste management system that encourages recycling and proper waste disposal that promotes health and cleanliness throughout its neighborhood.

“We believe that it is of absolute importance to adopt a forward-thinking mindset by constantly reinventing our processes and designs, to make our properties more attractive to investors. We are doing this with our eco-estate Ortigas East, and we are eager for the community to experience this and benefit from it,” Mirasol concluded.