Insular Life treated its most valued clients to an evening of smooth jazz music, with an exclusive performance by international singer Kevyn Lettau in a one-night only concert.
During the show, called “Bridges InLife,” the Brazilian jazz superstar performed some of her biggest hits, including “Sunlight,” “Bridges,” and “Far away.” At one point in the almost 3-hour show, Lettau even sang a rendition of “Sana Maulit Muli” to the delight of the audience.
Held at the Tanghalang Haribon of the Insular Life Corporate Centre in Alabang, Muntinlupa, last Sept 4, some 500 people came to see Lettau and friends in the by-invitation-only event.
“The concert is a gesture of gratitude to our extra special policyholders, guests, and financial advisors for their continued trust. It’s also a way for our policyholders to feel connected to the company, ” said Mona Lisa B. Dela Cruz, Insular Life President and CEO.
Insular Life, the country’s largest Filipino-owned life insurance company, is always on the lookout for opportunities to show its gratitude to its policyholders. For 107 years, it has ensured that their clients’ financial and life insurance needs are appropriately addressed and their investments with the company, well-managed.
A gathering like this is also Insular Life’s way to reconnect with clients and let them know of the changes and innovations that is happening around them.
This is the second time this year that Insular Life invited an international singer to perform in a private show for their policyholders. Earlier this year, Julia Fordham sang for lucky policyholders, also as part of the “InLife” concert series.
Insular Life also recently launched its “Little Things” campaign that encourages people to keep doing seemingly ordinary things that make positive impact in life such as saying “I love you” to special people, smiling at a stranger, or sincerely thanking a person who helped with a chore.
It’s a campaign that highlights meaningful acts of the company’s followers on its social media accounts. With the campaign, the insurance company wants to remind people that the little things people do today, really matter a lot, especially in the long run. The baby step today could inspire a big leap tomorrow.
Such is the inspiration why Insular Life also sponsored Kevyn Lettau’s show in Resorts World Manila. It was a benefit show with Familya Washington DC (a Fil-Am sports development program for the children) and Father Hannibal Children’s Center of the Rogationist Seminary as beneficiaries (a religious institute that empowers the poor). For a little more effort, the company would be able to help out in the programs which are significant to others.
Solid Industry Foothold
As Insular Life prepares to celebrate its 108th birthday in November, the company continues to solidify its foothold in the industry.
Last year, the Insular Life reported a P5 billion net income, a first in the company’s 107-year history.
Innovation and technology remain of utmost importance to the company as customer expectations for customized and targeted experiences continue to increase. Business disruptors have prompted the company to embark on digital transformation as a key growth driver.
Insular Life has taken a dual approach to transformation-revitalizing the business through innovation and building a business model with technology as an enabler.
With the advances they had made recently, Insular Life is confident that the company will become the most digitally connected life insurance company within five years. Today, Insular Life is the only insurance company in the country that offers a fully-automated, end-to-end sales process which includes automated underwriting-all online, in just 30 minutes.
“We embarked on the digitalization of our processes and this translates to rendering better services for our policyholders,” Dela Cruz said.
The company also bagged several important accolades in the past couple of years, including Asia CEO Awards as one of the most innovative insurance companies in 2016, the Insurance Asia Awards for best digital insurance initiative and the best domestic life insurance company in the Philippines in 2017, and Reader’s Digest as the most trusted brand two years in a row.
Meaningful Partnerships
Aside from activating its bancassurance partnership with UnionBank of the Philippines, which started in 2017, the company has expanded its partnerships to fully service all sectors in the country.
Insular Life is also working with the World Bank’s International Finance Corporation (IFC), working on a program targeted for women, so they can become more financially empowered. Insular Life is the first insurance company in Asia to partner with IFC on this program for women inclusion.
Looking ahead, Dela Cruz is optimistic about the prospect of the company and the life insurance industry at large.
“The awareness of the people is there. The younger people are more informed about the benefits of having a suitable life insurance, they are more responsible, they plan ahead. We’re still a long way to go before we can call our country’s life insurance industry as ‘mature,’ but these baby steps are very encouraging,” she said.
Insular Life, she said, will continue to fulfil its mission of getting as many Filipinos covered with life insurance-with the special care only a Filipino company can offer.
For more updates, follow Insular Life’s social media accounts: Facebook (www.facebook.com/insularlifeph), Twitter (@insulareagle), and Instagram (@insular_life).
|Text and Photos by Kenneth M. del Rosario|
ADVT