outbrain
Close  

Supply of classic Coke stabilizing

By: - Reporter / @kocampoINQ
/ 05:02 AM August 07, 2018

The arrival of more imported sugar has allowed soft drink giant Coca-Cola Philippines to soon resume normal distribution of classic Coke in some of the country’s leading fast-food chains.

The recent tightness in the local supply of refined sugar had caused Coca-Cola to temporarily reduce the supply of the Coke Original Taste intended for fast-food chains.

ADVERTISEMENT

But with the arrival of more imported sugar, Coca-Cola Philippines Communications Manager Samantha Sanchez said in a phone interview yesterday that consumers can expect the classic Coke Original Taste to be available in more fast-food chains in the next few weeks.

“There are selected stores (fast-food chains) that have been offering the beverage already,” she said. “It has always been available in supermarkets and local sari-sari stores.”

FEATURED STORIES

As of Sunday, about 7,300 metric tons (MT) of refined sugar intended for the operations of Coca-Cola Philippines had arrived.

“Coca-Cola has been working closely with the Sugar Regulatory Authority and all our partners to ensure the availability of our Coke Original taste in stores. We are optimistic that the supply of our Coke Original Taste in restaurants and in stores will continue to stabilize in the next few weeks,” Sanchez said.

Agriculture Secretary Emmanuel Piñol also met recently with Coca-Cola Philippines president Winn Everhart, who expressed interest to work directly with local sugar farmers to stabilize Coke’s own supply.

According to Piñol, Coca-Cola Philippines, one of the largest consumers of local refined sugar, is looking at Bukidnon and North Cotabato as possible areas where they can work directly with farmers.

Earlier, the company requested that the government allow them to directly import sugar, citing the low local supply of refined sugar and the refiners’ reluctance to process more since this would entail higher costs.

Piñol said in an earlier interview that he was inclined to allow Coca-Cola to directly import if both the local supply and arriving sugar imports still would not be enough to meet the company’s sugar demand.

ADVERTISEMENT
Subscribe to Inquirer Business Newsletter
Read Next
EDITORS' PICK
MOST READ
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Business, Coca-Cola Philippines
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2020 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.