Tanduay, Shopee partner to launch online store
Tanduay Distillers Inc., makers of the world’s No. 1 selling rum brand, has recently partnered with Shopee, the leading Singapore-based e-commerce platform with 12 million users in Southeast Asia and Taiwan, to launch the Tanduay brand international online store.
The e-commerce store features products previously available only at the Tanduay store in Century Park Hotel such as original apparel, bags, and accessories.
This dedicated in-app space will allow shoppers to easily access authentic premium items and products from one of the country’s well-loved Filipino brands.
Paul Lim, chief marketing officer of Tanduay, said the partnership with Shopee is aligned with the strategy of the company to continuously improve ways and find new avenues to make Tanduay accessible to a broader market.
“The move is consistent with our core strategies to reach a growing global market of online shoppers,” Lim shared.
Tanduay Distillers Inc. is a member of the LT Group of Companies. Tanduay is the Philippines’ top rum maker, which is also distributed in the United States. Likewise, the company produces whiskey, brandy, gin, vodka and other flavored spirits.
Tim Hortons’ campaign raises funds for TWH
Through its first-ever Smile Cookie Campaign in the Philippines, Canada’s favorite coffee chain successfully raised funds for the benefit of Tahanang Walang Hagdanan, Inc.–an organization dedicated to uplifting the lives of orthopedically handicapped persons.
“We are very grateful to every person who took part in the very first Smile Cookie Campaign in the country,” says Rickie Yap, president and CEO of Tim Hortons Philippines. “No doubt, every Smile Cookie bought has helped bring smiles and raise funds to aid our partner organization Tahanang Walang Hagdanan.”
Proceeds from the campaign will be used for the improvement of TWH’s facilities. Founded by Sr. Valeriana Baerts, ICM, TWH offers rehabilitation and skills training to help people with disabilities become more self-reliant.
Its core services include mobility aid assistance training, medical assistance training and livelihood seminars.
