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Rita Clifton to speak about the role of purpose in branding at Brand Boot Camp 2018

01:56 PM July 16, 2018

This July 25, global branding authority Rita Clifton will take the stage at SMX Aura Convention Center as the keynote speaker for Brand Boot Camp 2018, a biennial conference that examines global best practices for brand building in an ever-changing consumer landscape. A leading expert in branding, Rita will kick off the single-day conference centered on the theme “Evolve: Brand Building in the Digital Reality” with a discussion on the role of purpose in brand building within today’s environment of increasing digital integration and constant web connectivity. She will talk about the opportunities and challenges that the new digital reality has created for brands and discuss how purpose helps brands navigate this new landscape in their pursuit of growth and success.


Given the complexity of consumer’s worlds today, Rita’s keynote is especially relevant for brands that are widely struggling to pinpoint what really matters to consumers in this new day and age. Is it presence on all platforms where consumers are active? Constant activity on social media? Surprising and inventive ad campaigns? According to Rita, what’s key to maintaining brand competitiveness in 2018 is much simpler: a clear brand purpose that it lives out in everything that a brand does. Although basic, this core principle of brand building is making more of a difference today than ever before. Why? The answer to this important question is what Rita will reveal in her keynote address this July 25.

Author of The Future of Branding: Twenty-Five Visions and editor of two editions of The Economist’s Brands & Branding, Rita’s shrewd perspective on brand building is anchored in decades of experience working for top international firms. In her career, she has served as Former London CEO and Chairman of Interbrand and Former Vice Chairman and Strategy Director of Saatchi & Saatchi. She is currently Chairman at BrandCap, a London-based brand and business strategy consultancy. As a thought leader in branding, she has been regarded as a “brand guru” by the Financial Times and “the doyenne of branding” by Campaign magazine.


At Brand Boot Camp 2018, Rita will be joined by a line-up of international marketing speakers who will all share their expertise and provide attendees with critical insights into what’s shaping effective brand building in the new digital reality. Hitting on a range of topics, the day’s speakers include big data expert Jojo Ines, Executive Vice President at Opera Solutions, shopper marketing guru Mike Anthony, CEO and founder of Engage Consultants, and seasoned marketer & strategists Pauline Fermin, Managing Director of Acumen Strategy Consultants and Benjie Jimenez, Former Marketing Director of Procter & Gamble.

Ready to learn what’s powering strong brands in today’s digital reality under the guidance of these global marketing leaders? Register now and learn more at or email


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TAGS: Brand Boot Camp 2018, Digital Reality, Rita Clifton
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