MANILA, Philippines—The website of leading budget carrier Cebu Pacific is the most popular travel source in the Philippines, the airline said Tuesday, citing a study by digital media measurement provider comScore.
The website www.cebupacificair.com, was named the most popular travel site in the country, based on a digital media measurement used by comScore to track more than three million unique websites worldwide.
“Web users in Southeast Asia are rapidly gaining confidence in using the Web to research and book travel. The large number of low-cost airlines servicing the region is a primary contributor to this growth,” a Cebu Pacific statement said, quoting portions of a research that came out on March 9.
The media measurement provider culled its research from consumers in 170 countries.
People who are over 15 years old and who get to access the Internet from home or at work make up comScore’s Internet audience.
Cebu Pacific posted a 58-percent growth in online audience, based on figures covering January 2010 to January 2011. The figures were greater than that of any other airline in the Philippines.
Cebu Pacific had 409,000 unique visitors each month, compared with 203,000 unique visitors to Philippine Airlines’ website, the company said.
The study also showed that the Philippines is now the top Facebook market in the world, with a 93.7-percent market reach, based on January 2011 figures.
Cebu Pacific has over 130,000 fans on Facebook, more than any other low-cost carrier in Southeast Asia.
“CEB offers direct access to its travel products and services through its website, giving passengers the flexibility to choose flights with the lowest fares, and to manage their own bookings,” said Candice Iyog, CEB vice president for marketing and distribution.
“We also encourage guests to take advantage of the website’s payment center options and Web check-in services for their travel convenience.”
Cebu Air Inc., which operates the budget carrier brand Cebu Pacific, is listed on the PSE under the ticker “CEB.”
On Tuesday, Cebu Air was up by 0.25 percent to P85.20 a share. It has a market capitalization of P52.09 billion.