Craving for coffee and donuts? Searching for new recipes? Just chat!
Using chatbots is one of the latest and relatively untapped ways brands and companies are interacting with customers.
Not only is it a way to get feedback and ideas but, more importantly, it’s proving to be an effective way for brands to introduce new services and features to customers on a more personalized level.
Chatbots make it convenient and fast for customers to avail themselves of products and services through simple commands and automated messaging.
In that sense, chatbots are becoming virtual digital assistants and seen as the future of marketing and customer support.
In the Philippines, chatbots are being adopted by several brands to not only market themselves but also create unique products and services for customers to try and enjoy.
This effort to bring chatbots to a wider audience is spearheaded by Megamobile Inc., which has partnered with several big brands to bring creative chat features on everyone’s favorite messaging apps.
One of the more interesting ways a household brand is using chatbots in the Philippines is by helping consumers experiment with new recipes.
Through the Knorr Recipe Pal, users can choose options for lunch and dinner, depending on what ingredients they have or what cuisine they want.
Best of all, its users can even set schedules to help create meal plans for the week.
The Knorr Recipe Pal offers a bevy of choices for foodies, all just a message and tap away on their Viber Public Chat.
Chatbots are also making waves in the fast-food industry by making it quick and easy to order food, thanks to the chatbots’ quick access and ease-of-use.
Krispy Kreme’s chatbot is a perfect example of how brands are giving customers a more convenient and hassle-free way to have their food delivered or picked up.
The latest deals and promos are also made available through Krispy Kreme’s FB Messenger and Viber Public Chat.
What makes these chatbot services intuitive is the fact
that customers can instantly avail themselves of the services that brands offer without installing another app, visiting a website or having to call a contact center.
Brands can cater to a multitude of customers and serve them simultaneously without the need to wait.
Chatbots also tap into people’s love for conversation. Brands are making sure their chatbots feel personalized and attuned to the preferences of each customer, thus offering an enjoyable experience.
And with the help of messaging giants, such as Viber and Facebook, chatbots are on the rise and easily the future of brand marketing and promotion. —CONTRIBUTED
