Phoenix continues network expansion program

Phoenix Petroleum Philippines Inc. has opened at least seven new filling stations across the country so far this year amid a push to boost its retail network.

In a statement, the company said it had 530 stations nationwide and that the new ones showcased its “new clean and sleek design” for its outlets. A number of older stations have also been upgraded.

Phoenix has so far about 100 such stations that bear the new design.

“We are enhancing our network, products, services, and promotions, all in support of our vision to be an indispensable partner to our customers,” Phoenix chief operating officer Henry Albert Fadullon said.

“We are focused on delivering value and operational excellence as we aim to make Phoenix Petroleum a credible alternative to the bigger players,” Fadullon added.

The new stations that have been launched this year included those at Enrile Avenue, Tuguegarao; West Service Road, Muntinlupa City; San Pablo City (in Laguna); Mambaling, Cebu; Tanauan, Leyte; Magugpo East, Tagum City; and in Tagbilaran City, Phoenix’s first in Bohol.

In April, Phoenix said it was closer to becoming a major player in the domestic market as it led other independent oil firms in terms of sales volume in 2017.

Citing data from the Department of Energy (DOE), Phoenix said it cemented its position as the country’s “leading independent oil company and emerging major” as it increased its market share to 6.2 percent in 2017 from 5.7 percent in 2016.

Based on the DOE’s Oil Supply/Demand Report for the second half of 2017, Petron Corp., Pilipinas Shell Petroleum Corp. and Chevron Philippines Inc. (Caltex) remained as the top three players.

Petron has a market share of about 28 percent, Shell has 20 percent and Chevron, 7 percent.

“We are proud to be an emerging major in the industry today, after having started just over 15 years ago in Davao City,” Phoenix president and chief executive Dennis Uy said.

In 2017, Phoenix posted a revenue growth of 45 percent as sales volume rose by 17 percent to 1.76 billion liters.