Strong, Steady Anchor
It was all about putting a premium on personal relationships.
For upscale developer Anchor Land Holdings Inc., there’s really no secret formula behind its success story, except for the fact that while it strives to deliver world class, top quality projects on time, it also places a huge importance on creating strong and lasting relationships with its customers.
This is clearly evident in the way the company espouses a hands-on commitment in all facets of its operations, most especially in dealing with its customers. And this has not changed too, from the time it started its operations more than a decade ago, up to today with its now diversified portfolio spanning across the residential, office, hospitality and leisure estate segments.
Hands on commitment
“Our market gives importance to word of honor. And since what they are buying from us is not some small or cheap commodity, as it is a place where they are going to stay permanently, we invested a lot of our time especially during the time when we were growing the brand. We were doing hands on servicing and management,”
explained Anchor Land chairman Stephen Lee.
“By being hands on, we are also always on the loop—we know exactly what our clients and our market needs. And this is very vital particularly in the conceptualization of our developments, and even in the acquisition for our next projects,” he added.
Indeed, the underlying principles of Anchor Land’s business strategy include a commitment not only to innovate and deliver projects on time, but also to provide “an after sales customer service marked by personal
attention to detail and a truly caring relationship with all stakeholders.”
“Anchor Land’s business philosophy is anchored on what has become its battle cry: 100 percent commitment. Around this revolves the company’s passion for excellence, relevant and very unique project offerings, continuing improvement of systems and processes, constantly increasing shareholder value and, above all, unwavering focus on customer satisfaction,” Lee explained.
“Anchor Land is particularly proud of its culture of excellence and hands-on style. Its managers see to it that they are at the frontlines, ready to engage and always satisfy clients. This
affords the company a very
effective and real time feedback mechanism that it channels
towards constantly upgrading and fine-tuning its processes,” he further said.
Such a business philosophy is perhaps what allowed Anchor Land to thrive and rise above the challenges it faced in the early years of its business.
At the time it was starting its operations, then as Anchor Properties Corp., Anchor Land had to contend with other more established players that were actively present in Manila.
“We were competing with some good names, but what was good was that we also understood the needs of the market. At the end of the day, people will look at your floor plans, the features and the benefits that they are going to get out of their
investment. An advantage for us was the visibility of our executives who, until now, continue to be present even in after sales activities,” Lee said.
Initially finding its niche within the affluent Filipino-Chinese community, Anchor Land has brought modern condo living to Old Manila through a
fusion of current trends and traditional comforts and practices. The company’s developments take inspiration from upscale condos in major cities around the world while incorporating age-old Feng Shui principles.
Building on the successful formula of its first project, the 33-storey Lee Tower in Binondo which was sold out within 18 months and delivered ahead of schedule in 2006, Anchor Land remains just as dynamic and
aggressive as it takes on even bigger and bolder challenges.
Today, the publicly listed
Anchor Land is one of the fastest growing players in Philippine
real estate industry, specializing in the development of sophisticated, luxurious residential condominiums in the metro.
Apart from its completed projects that are concentrated mostly in Manila, the company also has several ongoing developments, with more in the pipeline. These include the multi-tower Monarch Parksuites, with over 8,000 sqm of indoor and outdoor amenities. It is Anchor Land’s biggest residential condominium project, located between the Mall of Asia complex and Entertainment City.
Representing Anchor Land’s first foray in the corporate
offices market, the 12-storey, two-tower Anchor Land Corporate Center is expected to fulfill the growing demand from business process outsourcing (BPOs) companies and other multinational firms in the area.
Along Roxas Boulevard,
Anchor Land has the 53-storey Admiral Baysuites that offers residents unobstructed views of Manila Bay. Some units here have been turned over to residents.
Other upcoming projects
include the 43-storey Admiral Grandsuites; the five-star Admiral Hotel, a luxury boutique
hotel; and the 63-storey Anchor Grandsuites in Binondo, which is poised to become the tallest
condominium in Manila and all Chinatowns in the world, surpassing the record currently held by Anchor Skysuites, which was turned over in 2015. Also in the pipeline are resort developments in top tourist destinations including Coron, Palawan and Boracay.
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