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Giant home retailer expands footprint

/ 05:53 AM May 12, 2018

From left, Jonathan Kwong, Chris Tiu, Reah Ronsayro, Careen Belo, Lorraine Belo-Cincochan, Jerry Tiu, Emeritus William Belo, Silang Mayor Emilia Lourdes Poblete, Rosemarie Ong, James Yap and Alen Alban

When you’re looking for a quick getaway from the stresses of urban living, the first local destination that often comes to mind is Tagaytay City.

But there are also nearby destinations that can similarly offer you a breather, the kind of rest and relaxation that you deserve—and that is Silang, a first class municipality in Cavite.


For visitors, an array of activities such as caving and pottery making are available if you simply want to unwind. You can try different cuisines, too, as Silang is home to a variety of restaurants all offering good food.

For investors, Cavite meanwhile is a favored destination as evident in the growing number of industrial parks and establishments. And Cavite is part of the Calabarzon Region, touted as one of the country’s primary growth areas. The entry of many businesses here has also benefited other industries including real estate and construction, which are both experiencing a boom in this region.

So it’s not surprising to see one of my favorite stores opening a branch in Silang. I am delighted to see another Wilcon Depot in Cavite. Wilcon Silang is the company’s fourth retail outlet in the province, where it also has branches in Dasmariñas, Kawit and Bacoor.

The entry of Wilcon Depot in Silang will surely help more Caviteños as it will help pave the way for a brighter and more dynamic municipality.

Being the country’s leading home improvement and construction supply retailer, Wilcon Depot brings its full array of extensive and quality home building materials to more Filipinos, including tiles, sanitarywares, plumbing, furniture, home interior, building materials, hardware, electrical, appliances and other DIY items.

As a top provider of home improvement supplies and the most preferred one-stop shop, the newly-opened store in Silang also accommodates thousands of strong, reliable local and international brands in the market, arranged in an organized and clutter-free manner inside an air-conditioned store. It has a total sales area of over 12,000 sqm where customers can shop with ease through its well maintained store interior.

Like other stores, Wilcon Silang houses numerous brands to choose from as it carries exclusive top-tier brands like Grohe and Kohler Sanitarywares, Franke Kitchen Systems, Pozzi Bathroom Solutions, Koller Whirlpool Bathtubs and Shower Enclosures, Ariston Water Heaters, Geberit Monolith Puro, MacroAir HVLS fans, Bull Outdoor Products and Rubi Tile cutter.

Spanish tile brands Alcalagres, Grespania, Rocersa, Cifre, Emigres, Keros and Tesany  alongside with Italian tile brands Novabell, Energie Ker, Gardenia, Leonardo and Naxos are also available at the Tile Studio inside the store together with Asian tile brands Arte, Sol, Lola, Huanqiu, Verona, Picasso Mosaic, Roman, Mulia, Kia and Basel.

Natuzzi Editions, Heim home interior and housewares, Heritage furniture, and Hamden Kitchen appliances are exhibited at the Living, Kitchen and Bath (LKB) showroom. Kasch bathroom accessories, Sefa specialty bathroom faucets, bathroom accessories, showerheads and kitchen organizers, Crown and Prussia Kitchen Sink, Electron Generators, Direct Hardware, Truper tools, Alphalux lighting solutions, PTech PVC mouldings, Forest wood products and Solutherm PPR pipes are displayed at the DIY section.


Wilcon also offers multitude of services that give customers convenient shopping experience like free parking spaces, reliable delivery service  and tile cutting service, among others. They likewise provide a service that allows customers to create their desired 3D layout through a computer software with cost estimate and product list—all made possible at the Design Hub section. Valued customers can avail their Wilcon Loyalty Card for free and enjoy promo exclusives and offerings.

As the company seeks to further widen its reach so it can provide top-quality home building products to more Filipino homeowners and builders nationwide, Wilcon is set to open another retail outlet next month in Naga, Camarines Sur and seven more stores this year in Zamboanga, Lipa in Batangas, Tayabas in Quezon Province, Davao, GenSan, Puerto Princesa and Iloilo City. These store openings formed part of Wilcon’s commitment to have a total of 67 operating stores by 2021.

So if you are planning to buy a house in Cavite, start building and filling your homes with the right and best choices of home improvement products, and experience superior services from Wilcon. Visit their newest branch in Purok 9, Brgy. Lalaan II, Silang City, Cavite.

You could also be one of the six lucky customers who can get the chance to drive home a brand new Toyota Fortuner as the 40-year-old home improvement retailer once again brings its most exciting promo, Wilcon Win-A-Ride is Back! Promo. Visit and shop at any Wilcon store nationwide until June 30 and and earn one electronic raffle entry for every P5,000 cash or card purchase. Customers can register at where you can submit multiple entries per log-in session. Registration is one-time only. Electronic raffle draw is scheduled on July 13, 2018.

To learn more about Wilcon and its latest promotions, log on to You can also follow them at their social media accounts at and

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