CPG rolls out P2.8B Lipa housing project

CPG CHAIR Jose E.B. Antonio

The affordable housing arm of Century Properties Group Inc. has rolled out a new 20-hectare development in Lipa, Batangas, bringing to the market P2.8 billion worth of housing inventory targeting end-users.

PHirst Park Homes, the first-home division of CPG, is offering 1,867 units starting at P1.2 million each for a 40-square meter home. This price point translates to around P9,000 in monthly amortization.

The expansion builds on the success of PHirst’s maiden offering in Tanza, Cavite last year, which has sold 1,200 units with a sales value of P1.4 billion.

“PHirst Park Homes raised the bar in the category of affordable home ownership by offering more value at very attainable price points. This is what we will make available in Lipa, where we are bringing our Tanza concept but with enhanced offerings,” said PHirst Park Homes president Ricky Celis.

Located in Barangay San Lucas, Lipa City, the development is close to two industrial parks. It is right behind the 470-hectare industrial park Lima Technology Center and a 30-minute drive from the Light Industry and Science Park III. Schools, dining outlets and leisure establishments are close by, with SM City Lipa an 18-minute drive away.

Loren Sales, the company’s customer management group vice president, said PHirst Park Homes Lipa would still feature the “4Cs” or superior values that describe the project as “complete, conceptive, connected and convenient,” but with a twist.

By this, PHirst pitches homes that are “complete” with a perimeter fence and gate, finished ceiling, flooring and bathrooms, a garden or carport provision and an expandable unit layout. “Conceptive” amenities are offered to provide a home-in-a-park experience, where residents get to enjoy health, fitness and community bonding activities. Residents will likewise stay “connected” to life’s essentials through Wi-Fi zones and easy access to modern conveniences. Finally, a simplified buying process is seen to ensure a “convenient” experience.

“For Lipa, Batangas, we are highlighting the community’s conceptive amenities by celebrating traditional Filipino games through activity nodes that invite families to rediscover the joy of outdoor play,” Sales said.

Outdoor space will be dedicated to piko (hop pod), patintero (base pod), taguan (maze pod), tumbang preso (treble pod), and holen (marble pod), along with an outdoor gym, hike lane, biker’s lane and a jogging lane.

The central amenity area will have a village clubhouse, adult pool, kiddie pool, kids’ water play area, a children’s playground, basketball area, Wifi area and an outdoor cinema.