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Inspiring people, nurturing relationships

By: - Reporter / @amyremoINQ
/ 05:34 AM March 10, 2018

Suntrust understands the value of nurturing its relationship with freelance brokers and real estate organizations.

One cannot underestimate the strategic, compelling value of a strong partnership.

Many of today’s successful brands were built not only because of a unique offering or a powerful marketing campaign. Alliances and relationships built on mutual trust and understanding also prove to be a highly crucial factor for a company to sustain its growth.


Such is a belief that Suntrust Properties Inc. knows all too well, and which is highly evident on how it values its relationship with freelance brokers and the real estate associations. Through its unit called Business Partners Network (BPN), Suntrust regularly rolls out programs and initiatives that can help these individuals and organizations in their respective campaigns.

Nurturing relationships

BPN senior manager Cezar A. Cruz explained that ever since Suntrust started in the business, it has already enjoined freelance brokers, either individual or corporations, to help sell its projects, service its clients and ultimately provide quality homes to its buyers.

And although they are not full-time employees, Suntrust would always ensure that it cultivates and nurtures its relationship with freelance brokers and real estate associations.

“At Suntrust, we strive for the overall success of the partnership with our business partners. We look after the welfare of their business as we understand their needs to prosper and continually grow. We provide them with necessary tools and knowledge through seminars and trainings to effectively sell the projects, as well as through aggressive sales and marketing campaigns to augment their selling efforts,” Cruz said.


This is why Suntrust has lined up a number of programs and initiatives for its freelance brokers and partner organizations including assistance in closing sales transactions, site orientation, organizational development, self enhancement training, competitive commission packages and bi-annual sales awards, among others.

“BPN has launched a lot of programs that helped our business partners and we are very happy with the way they have contributed to their success. Worth mentioning is the REAPP or the Real Estate Associations Partnership Program, which we were able to use as tool to reach out and forge partnerships not only with the individual broker members but also with the brokers’ associations. This has allowed us to expand our network of sellers nationwide. Said program also enabled our business partners to earn more as well as to recruit more because of its special rewards system that entices more brokers to join in the program,” Cruz explained.

Suntrust regularly hosts a number of activities for its partners.

“Yearly, we launch a generous incentives, rewards and recognition program for our business partners to further motivate them and their sellers to sell more. On top of the commissions received, business partners qualify for these rewards program through their sales contribution,” he noted.


Last Feb. 28 for instance, Engr. Emiliano Bosita of Vianka Realty Corp. was awarded a 10-year loyalty award, while his son, Christian Bosita, was cited by BPN as Top 1 Sales Person for 2017.

“These programs helped us improve our sales and at the same time the overall growth of our business partners through the continued combined sales and marketing efforts of all the stakeholders of the selling process which includes even up to post-sales services,” he said.

“That is seamless coordination between and among BPN personnel to the salesperson up to the accredited licensed brokers and brokers associations in order to give satisfactory customer service to every Suntrust homebuyer,” Cruz concluded.

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