Buoyed by its record-breaking performance in the past years, McDonald’s Philippines remains committed in growing its foothold in the Philippine market with big bets in store unit expansion and digital innovation as it sets its sights on achieving another year of double-digit growth this 2018.
Golden Arches Development Corporation (GADC), majority owned by Chairman & Founder Dr. George T. Yang and his family, is the master franchise holder of McDonald’s in the Philippines and has been a wholly-owned Filipino company since 2005.
In 2017, McDonald’s Philippines opened 52 new stores across the country and reached new territories like Antique, Sorsogon, Masbate, and San Francisco, Agusan del Sur. With this expansion, McDonald’s was able to provide jobs to 4,000 Filipinos that is consistent with its employment practice of hiring direct employees—a practice the company has done since it started its operations in the Philippines in 1981.
This year, McDonald’s aims to maintain its exponential growth by opening at least 40 more new stores and with GADC investing up to 2 billion pesos for nationwide growth initiatives founded on customer experience, value and convenience.
“We are confident that our expanded presence will also spur employment in our new areas of operations. By opening more new restaurants, we will be able to generate jobs and provide world-class training for thousands of young Filipinos. We also enhance economic activity in areas where we will be present,” says Kenneth S. Yang, President and Chief Executive Officer of McDonald’s Philippines.
Apart from new store openings, menu innovations and local store marketing activities allowed McDonald’s Philippines to reach P42.6 billion system wide sales in 2017 or 14% increase over the prior year. This represents consistent double digit sales growth for the company. Mirroring this is the growth of net profit after tax.
Yang noted focus on customer experience, strong and sustained demand for its products and convenient services across the country like McDelivery. This allowed McDonald’s to further expand its market share and post the fastest growth in the quick service restaurant (QSR) industry.
“Alongside expansion of our physical stores, we see eCommerce as another strong source of incremental business growth as our delivery service has been growing year on year. We’re proud of our gains in McDelivery as the first QSR to have an online delivery site in 2009 and an app in 2014,” Yang added.
McDonald’s Philippines has been a formidable player in the country’s quick service restaurant industry, with a store network to date of over 570 and now has close to 60,000 regular employees. IT has recently been awarded the prestigious ‘‘Best Employer for Commitment to Employer Brand” and “Best Employer for Commitment to Generation Y” distinctions at the Aon Best Employers Philippines Awards 2017. Aon recognizes organizations that receive outstanding results from random employee opinion surveys and people practices index.