Villar’s All Home set for further expansion

Property tycoon Manuel Villar Jr. has opened his 17th retail hub in the Philippines under the brand All Home, touted as the country’s first and only full-line home center, in mixed-use estate Global South in Las Piñas.

In a briefing yesterday, Villar said his target would be to bring the All Home network to 28 by next year.

All Value Holdings Corp., the retail investment arm of the Villar group of companies, unveiled its latest four-in-one complex, Global South, consisting of a home-and-builders center, supermarket, bakeshop and the group’s signature coffee shop, Coffee Project.

The latest hub, which is the biggest All Home store to date, has about 20,000 square meters of selling space that houses a generous selection of home solutions.

This brings All Home’s total retail footprint nationwide to 150,000 square meters.

Villar said this was in line with efforts to develop various retail brands. Building beautiful retail hubs in its estates will also enhance the value and appeal of real estate developments, the All Value chair said.

In the future, the retail business is among those that Villar is expected to list on the local stock exchange. The expansion of the retail business also tracks the expansion of the group’s property business, which is now present in 128 cities and municipalities nationwide.

“As millennial families grow, they begin to look for bigger homes outside the hustle and bustle of central business districts,” Villar said.

Villar is betting heavily on the countryside for its future expansion across various businesses, capitalizing on the group’s vast land inventory.

He said many young families were looking for cheaper but bigger homes outside of Metro Manila or in the provinces. However, these still require better-than-usual amenities that will be served by the Villar group’s various businesses, he said.