Monday, October 22, 2018
Close  
  • share this

Rival TV networks both claim ratings lead

/ 05:04 AM December 06, 2017

ABS-CBN Corp. claimed a nationwide lead in television ratings for November while main rival GMA Network Inc. said it was ahead in key urban areas.

The two networks used data from separate third-party research firms, which showed both leading in mega Manila, including the National Capital Region.

ADVERTISEMENT

In a statement, ABS-CBN said it was ahead of GMA in national TV ratings, with average audience share of 46 percent, above GMA’s 34 percent, citing data from Kantar Media.

ABS-CBN said it was also ahead in “all territories,” including mega Manila, with 37 percent of audience share against 34 percent for GMA and Metro Manila, where it claimed 41 percent against GMA’s 27 percent.

FEATURED STORIES

For its part, GMA said it was ahead in the National Urban Television Audience Measurement using data from Nielsen Philippines TV Audience Measurement. GMA said it had cornered an average total day people audience share of 43.2 percent, ahead of ABS-CBN’s 38.2 percent.

GMA said it led in all time blocks in urban Luzon and mega Manila, which accounted for over half of all viewers in the country.
GMA said it had cornered 48.8 percent of the market in urban Luzon, versus 32.6 percent of ABS-CBN, and 51.1 percent in mega Manila, against its rival’s 28.5 percent.

ABS-CBN said it led ratings in other parts of the country.

For “total Luzon,” ABS-CBN said it got an audience share of 44 percent for November while GMA got 35 percent. For total Visayas, ABS-CBN cornered 54 percent versus GMA’s 27 percent, and for total Mindanao, it secured 49 percent against GMA’s 34 percent.

Apart from television ratings, ABS-CBN cited gains it made in its digital TV initiative. As of last month, ABS-CBN TVplus has already sold four million boxes since its launch in 2015.

ADVERTISEMENT
Read Next
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: ABS-CBN Corp., Business, GMA Network Inc.
For feedback, complaints, or inquiries, contact us.
entertainment

PhilPop bares 10 finalists

October 23, 2018 01:10 AM

entertainment

Lav Diaz short film opens Viennale screenings

October 23, 2018 12:50 AM

entertainment

Carmina on replacing Regine

October 23, 2018 12:40 AM

usa

On Coming Out Day, unpacking the guilt, shame

October 22, 2018 11:52 PM



© Copyright 1997-2018 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.