Rival TV networks both claim ratings lead

ABS-CBN Corp. claimed a nationwide lead in television ratings for November while main rival GMA Network Inc. said it was ahead in key urban areas.

The two networks used data from separate third-party research firms, which showed both leading in mega Manila, including the National Capital Region.

In a statement, ABS-CBN said it was ahead of GMA in national TV ratings, with average audience share of 46 percent, above GMA’s 34 percent, citing data from Kantar Media.

ABS-CBN said it was also ahead in “all territories,” including mega Manila, with 37 percent of audience share against 34 percent for GMA and Metro Manila, where it claimed 41 percent against GMA’s 27 percent.

For its part, GMA said it was ahead in the National Urban Television Audience Measurement using data from Nielsen Philippines TV Audience Measurement. GMA said it had cornered an average total day people audience share of 43.2 percent, ahead of ABS-CBN’s 38.2 percent.

GMA said it led in all time blocks in urban Luzon and mega Manila, which accounted for over half of all viewers in the country.
GMA said it had cornered 48.8 percent of the market in urban Luzon, versus 32.6 percent of ABS-CBN, and 51.1 percent in mega Manila, against its rival’s 28.5 percent.

ABS-CBN said it led ratings in other parts of the country.

For “total Luzon,” ABS-CBN said it got an audience share of 44 percent for November while GMA got 35 percent. For total Visayas, ABS-CBN cornered 54 percent versus GMA’s 27 percent, and for total Mindanao, it secured 49 percent against GMA’s 34 percent.

Apart from television ratings, ABS-CBN cited gains it made in its digital TV initiative. As of last month, ABS-CBN TVplus has already sold four million boxes since its launch in 2015.