PLDT taps hospitals, hotels to boost Cignal

Telco giant PLDT Inc. is moving to bolster the presence of its pay television unit, Cignal TV, among business establishments.

PLDT said in a statement on Monday that PLDT Enterprise signed a partnership with Cignal TV in a bid to increase the latter’s presence in key sectors like hotels and hospitals.

PLDT said patrons of those establishments might prefer premium content that Cignal TV was offering.

“This collaboration with Cignal TV truly enhances our significance as a partner for businesses not just to deliver fixed and wireless services, but to become a more valuable technology solutions provider. With this added service, we are able to deliver premium entertainment and other popular shows and programs in high definition or HD over Fibr to our enterprise customers,” PLDT chief revenue officer and executive vice president Eric Alberto said in the statement.

Cignal TV is already offered under PLDT Home’s so-called triple play offer. PLDT said this has now been expanded to serve enterprise customers.

“Industries that require fast, reliable connectivity and at the same time, have the need to provide awesome HD TV viewing experience to their customers can now watch clear and exclusive Cignal TV channels through PLDT,” the firm said.

Other target areas include restaurants, bars, retail stores, schools, public terminals, PLDT said.