Built for success

Suntrust Properties continues to create and deliver residential projects that cater to the needs of its buyers.

The promise of happier days rings true for its residents.

For the last 20 years, trusted home developer Suntrust Properties Inc. has been creating and delivering projects that have provided a better quality of life for its residents.

Considering its humble beginnings, the company has indeed come a long way since its inception through the guidance of its chairman Dr. Andrew L. Tan and the perseverance of its leaders and stakeholders.

To recall, this wholly-owned subsidiary of real estate giant Megaworld Corp. was created in the late ’90s in response to the country’s growing need for decent low-cost housing. Despite some initial hurdles, Suntrust Properties was able to pursue its vision of becoming “the yardstick in the affordable township development and to be the buyers’ first choice.”

“The company started from difficult beginnings, right in the midst of the Asian financial crisis. But with the dedication of our employees and the changes and adjustments that were implemented, we were able to steer the company to great heights. With an improved work culture and a creed to follow, we were able to turn things around,” said Suntrust Properties president Atty. Harry Paltongan.

Marking its 20th year

Today, as Suntrust Properties celebrates its 20th year in a booming Philippine real estate industry, it continues to create and deliver residential projects that cater specifically to the needs of its buyers, all while remaining true to its promise of offering superior yet affordable homes in masterplanned, self-contained communities spread across the country.

“As we celebrate two decades of delivering high quality yet affordable homes, we remain committed to our homebuyers to provide them not just a better quality of life but also to continuously afford them that Suntrust brand experience which is all about excellent sales and after-sales services,” Paltongan said.

Indeed, the company was able to build a strong and solid reputation among homebuyers by ensuring that it remained highly attuned to the needs of the market, and by delivering products that would make for a truly great investment. Suntrust Properties in the last 20 years has proven to be a reliable partner to those individuals who aspire and dream to have a home they could call their own.

“Through the hard work and dedication of our people, we have managed to slowly solidify our position as a market leader in the affordable segment. Also, by constantly innovating and delivering pioneering designs and themed concepts, we went beyond the expectations of our homebuyers,” Paltongan related.

“And as we continue to venture into both vertical and horizontal developments across various areas in the country, we hope to further serve a huge untapped market who are on the lookout for high quality products at a more affordable price,” he further said.

Expanding portfolio

Apart from creating condominium developments and horizontal projects across the country, the company is now also developing industrial parks that integrate residential, commercial and institutional developments—a move that dovetails with the township concept introduced by Suntrust chairman Dr. Andrew L. Tan.

“We hope to continue to transform the lives of many individuals by creating developments that are safe, secure and of high quality. Our vision now really is to provide huge inventories of houses, industrial parks, commercial spaces, and everything that the local market needs at an affordable rate. Moreover, we hope to continue reducing our production and operation costs at the best way possible so we can offer our products at a rate below our competitors,” Paltongan explained.

Suntrust president Atty. Harry Paltongan believes that for the company to expand far, they needed to look into themselves and pay homage to everyone who have contributed thus far to their little successes.

“Through such practices, we were able to achieve our goal without sacrificing the quality of our developments. At Suntrust Properties, we don’t just construct houses, but rather create communities that are reflective of the places that our target market is used to,” he added.

A cursory look at Suntrust Properties’ portfolio would reveal a strong, reliable company that has truly gone a long way. And there seems to be no stopping this trusted developer as it embarks on new projects while seeking to set new goals for the company and raise the bar for the industry—hence remaining true to the promise of affording its residents the happiest days of their lives.

“We will expand our residential township developments and also add more industrial parks. In effect, it is a starting point for us to venture to bigger goals. For us to be able to expand that far, we needed to look into ourselves and try to pay homage to everyone who have contributed thus far to these little successes,” Paltongan concluded.