Playground for shopping

Amway, the world’s No. 1 direct selling business, is elevating the product and shopping experience of Amway Business Owners (ABOs) as it formally opened its flagship experience center in the Philippines.

The $1.5 million My Amway Place—located in Salcedo Village in Makati City—occupies three floors of the Kentek Building. It is intended to be a one-stop site where ABOs are supported in retailing, training and community development.

My Amway Place was conceptualized by known Korean design company, Anche Space Consulting Group, and is patterned after other Amway markets in the region.

“We designed this world class space for our ABOs and potential market—a playground to bring the Amway opportunity and experience to life. A place to build your business, explore Amway products, invite prospects and just have fun,” said James Park, VP for market innovation.

The first floor houses the Lounge, which features a café for the ABOs and their guests.

“First impressions matter. The first floor is about building connections. We want to be able to help our ABOs attract new prospects by giving them a space where they can comfortably and confidently meet and start to build that connection,” explained Amway Philippines country manager Leni Olmedo.

The second floor is the Experience and Shopping Center. All of Amway’s top brands such as Nutrilite, Artistry, and the newly launched Korean skin care line Miyu, will have “experience areas” where products may be tried out, consultations may be conducted, and of course, where the much awaited shopping can happen.

The same floor also houses the Amway Promise Zone, where Amway’s total satisfaction guarantee comes to life, as this space includes customer care and eSpring warranty service support.

The fifth floor houses the Training and Events Center, a world class facility with flexible space options for hosting meetings, training, and community events for as many as 300 people.

Meanwhile, the Amway Philippines’ new headquarters is also located on the fourth floor of the same building.

“As you know, the Philippines is in a unique position to provide a fertile testing ground for some new ideas for Amway. Our economy is still growing fast in Southeast Asia, and has been on this stable trend in recent years. Our focus is to ensure that all our ABOs will get a robust level of support so they can ride with this growth,” Olmedo said.

“We hope ABOs will come to see this space as their home away from home. My Amway Place is a testament to Amway’s commitment to this country and community,” he concluded.