Trends celebrates 25th anniversary, unveils new corporate identity

Trends celebrated its 25th anniversary in a series of thanksgiving activities that highlight the journey from its humble beginnings to becoming the countrys leading local Information and Communications Technology (ICT) solutions and services provider.

Its theme, Trends: 25 Years of Bright Connections, honors the strong connections they had forged with their business partnersboth clients and principalsover the years. These partnerships enabled Trends to be at the forefront of the industry, creating innovative, efficient, and effective technological solutions for clients here and abroad.

The anniversary celebration is not just about Trends, but for everyone whos been part of our exciting journey for 25 years. We dedicate this series of events to you, our clients, for entrusting us with your business and your future success. Truly, it is when we work together that we shine the brightest, said Hasan Fard, the company’s Chairman and Chief Executive Officer.

The month-long celebration included a golf tournament at The Orchard Golf & Country Club in Cavite; as well as a car racing and archery event at the Batangas Racing Circuit in Batangas.

An anniversary dinner was held at the Okada Manila last week as a culmination of the companys celebration. It gathered Trends most valued and esteemed principals and clients from various industries and sectors, whom the company thanked repeatedly over the course of the night.

During the anniversary dinner, Trends unveiled the companys strategic vision and direction for the coming years, including a new brand corporate identity which embodies Trends vision, mission, and values.

What was once known as Trends & Technologies, Inc. is now simply TRENDS.

With the ever changing world–and the technology that goes with it, TRENDS is ready and capable to deliver its clients needs as it aspires to be the leading technology-enabled business services company globally. Today, TRENDS has presence in Vietnam and Cambodia.

TRENDS is driven by an innovative and adaptive culture that aims to provide long-term and sustainable value to its stakeholders.

This strategic vision and direction shows a renewed commitment from our team to be the best version of ourselves, said Trends Chief Operating Officer Renan Velonza.

He said: Once, we dreamed of progress. And in that dream, we all believed that we would succeed, that we would soar. We all took that leap with each and every one of you [our stakeholders] towards a brighter future. Thank you for the friendship and the partnership that had allowed us to grow into what we are today.

ADVT.