Noteworthy ‘Handog’ for hardworking ‘pinoy’

/ 05:43 AM September 23, 2017

The Handog campaign is a representation of the gifts which the company hopes to provide overseas Filipino workers heading home to be with their loved ones for the holidays.

It’s good to be home.

Such is a familiar phrase uttered by those who experience a certain sense of joy and fulfillment whenever they spend quality time with their loved ones. Indeed, home for many Filipinos is a sturdy structure where they feel safe and secure, and where good memories abound.


Thus, no matter the distance or wherever one goes, the longing to be home remains strong. This is quite evident in the huge number of Filipinos who come home during the holidays to be with their families and friends.

Such a notion is not lost on trusted property developer Empire East Land Holdings Inc., who understood the value of quality time with loved ones.


And this is reflected in the different quality projects that it has created over the past decades, and which enabled hardworking individuals to realize their lifelong dream of owning a decent home.

Secure future

Reflecting its deep grasp on the importance of a home to many Filipinos, Empire East is yet again doing its share as it launched its latest holiday campaign dubbed, “Handog ng Empire East.” And the timing is deemed perfect as with the onset of the so-called “-ber” months, during which many would seek to reconnect and be with their loved ones.

The said campaign, under which Empire East is set to offer discounts and other promos, aims to give Filipinos the perfect present this holiday season by making it easier for them to realize their dream of having a house they can call their own.

In this manner, the company continues to serve as a steady and trusted partner to those individuals who are in the process of building a more secure future for their families.

Much like its previous offerings, the holiday campaign is a representation of the gifts which the company hopes to provide hardworking individuals and more so, the overseas Filipino workers who will soon be going home to be with their loved ones for the holidays.

The Handog campaign comes with a promise of providing every member of the community a conducive place to raise a child, start a family, fulfill an ambition, and rekindle ties.


Pioneering innovations

Providing gifts to Filipinos is not entirely new for the company as Empire East has long introduced a number of pioneering innovations that allowed it to capture and satisfy the needs of even the most discerning market.

Such innovations include the introduction of transit-oriented developments that have provided residents accessibility, comfort and convenience given the strategic location coupled with key amenities, and the urban resort developments, which meanwhile offer a much needed respite from one’s stressful daily grind in the city.

Add to that the various programs that Empire East has pioneered and which made owning a home easier, such as the no-downpayment scheme and the flexible payment offering.

Through such developments, alongside with these innovations, Empire East has managed to enhance the lives of many Filipinos. And this dovetails with the company’s mission of becoming an enabler in the society, and a steady partner of many families and individuals who aspire to further improve their lives.

Indeed, nothing can be more satisfying than welcoming the holiday season at the comfort of your own home with your loved ones, while sharing dreams and memories that are enough to last a lifetime.

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TAGS: Business, Filipinos, Handog, property
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