Elsewhere in the world, multinational brands are fighting to capture a hefty share of the millennial market, touted to be one of the largest generations in history.
Goldman Sachs Global Investment Research had even noted that millennials are about to reach their prime working and spending years and are thus “poised to reshape the economy.”
And it’s no different in the Philippines where companies are similarly fighting to tap the growing millennial market, currently deemed as a key force to reckon with, given the sheer size of this group, and its improving purchasing power.
Sustaining demand
In the local real estate scene, millennials are in fact expected to sustain the demand for large property projects, given the emergence of millennial workers, who account for about 40 percent of the country’s labor force, explained Colliers International Philippines.
The concept of building offices, condominiums, malls, schools and hospitals within one community satisfies millennials’ demand for greater mobility and convenience.
Avida projects have now become a coveted address for many millennials wanting to live in the metro.
Citing data from the Philippine Statistics Authority (PSA), Colliers earlier disclosed that by 2030, millennials and the next generation will comprise about 70 percent. A 2015 Urban Land Institute (ULI) report meanwhile noted that about 60 percent of millennials would like to live where they do not need a car often and that millennials would continue to be a strong driver of demand for compact and mixed-use communities.
Coveted address
In the case of Avida Land Corp., a good share of its buyers are reportedly millennials who opt to invest in projects backed by a highly reputable developer, and which cater specifically to the varying demands of their fast paced city lifestyles.
As Avida projects offer convenience, accessibility, and affordability, among other pluses, these developments have now become a coveted address for many millennials wanting to live in the metro.
In fact, Zipmatch.com even ranked Avida as the top developer as of July 2017, based on five criteria: neighborhood, affordability, investment, amenity, and presence. And the numbers seem to match this assessment as the Avida Towers Vireo sold 100 units in a month.
This, of course, is just one of the many citations and accolades that Avida has garnered, thus cementing its solid, credible reputation in the market. It only goes to prove that an Avida project remains to be a smart, practical investment for millennials looking forward to enjoying the best that life has to offer while at the same time getting more than their money’s worth.
Best option
A must in every millennial’s list would be the Avida Towers Vireo, a high-rise residential condominium located at Arca South in Taguig City.
It should be noted that this latest landmark project from Avida will be located within the 74-hectare Arca South, which is poised to become the newest central business district south of the Metro. The Arca South is being developed by Ayala Land, which is investing P80 billion for the first phase of the project.
So what makes Avida Towers Vireo the best option for the young, driven, and vibrant millennial market of today?
For one, the location of Avida Towers Vireo is highly strategic as it is near the bustling central business districts in the metro, and is highly accessible via a number of major thoroughfares. It is likewise near premier malls, commercial and dining establishments, schools and universities, hospitals, churches and other institutions.
Topnotch amenities and wide open spaces will meanwhile allow homeowners to thrive in a busy urban landscape as these features would enable them to relax and unwind after a particularly tiring work day. At the same time, these amenities offer access to a distinct, upscale living experience that can nurture interests.
Moreover, thoughtfully designed units were created with the millennials in mind. These boast of zero space wastage that gives a bigger livable area. Add the fact that the development was designed to ensure better air ventilation and sunlight flow.
And of course, since it is being developed by Avida, one can be assured that the project is built to last as it adheres to Ayala’s stringent design and construction standards. As such, one can consequently be assured of an investment that will appreciate over time.