What started as an analysis of onsite search and listings data, global real estate platform Lamudi has now grown into a full-fledged service.
With more than 1.5 million data points generated every month and approximately 85,000 properties listed, the real estate website is taking the data-driven approach to real estate marketing to a whole new level, as it is nearing the completion of a survey involving 10,000 homebuyers, which will eventually be compiled as The Outlook 2017—a comprehensive report on the Philippine real estate.
The launching of The Outlook 2017 will coincide with acknowledging the industry’s best using data generated from the homebuyers’ survey, at the Lamudi Gala Dinner and Property Awards, which will happen on Nov. 16 at the New World Makati Hotel.
Lamudi managing director Bhavna Suresh Chathambeth said the launch will also gather the industry’s thought leaders for a day of discussion and knowledge sharing on what drives the industry.
Industry leaders
These thought leaders will include top-level representatives from real estate players specializing in mixed-use or township developments; representatives from the design and innovation sector; and those coming from the residential and the affordable housing segments.
This list of esteemed individuals will also include executives representing flexible working spaces; key people from the infrastructure sector; those involved in promoting sustainability in the industry; and prominent regional real estate players.
According to Suresh, these sectors are driving the local real estate industry today, and will continue to do so in the foreseeable future. She added that this gathering of the industry’s influencers come at an appropriate time as real estate is a major contributor to the country’s remarkable economic growth.
Homebuyers’ Survey
To determine the industry’s best, Lamudi started a homebuyers’ survey in March this year, which involved approximately 10,000 respondents from across the Philippines.
Respondents were asked questions ranging from what they deem are the country’s best condominium developers, to their opinion on who has delivered the best housing or subdivision projects. Other questions delved on high-end condo development, amenities, financing and design, among others.
Lamudi said its research team is now in the process of analyzing the results of the survey, and a first look of the report will be made available in early November.
“We’re excited about the results of this survey, as it will be the first wherein actual homebuyers were asked about who they deem are the best players and who provides them the best value. What better validation than that which comes directly from the buyer,” Suresh said.