A newfound treasure in Silay

La Alegria is the first community lake development to rise in the historic City of Silay.

The“Paris of Negros” has welcomed the latest addition to its already impressive selection of treasures.

On Friday, renowned property developer Sta. Lucia Land Inc. launched the La Alegria, the first lake residential community in the City of Silay in Negros Occidental. This 67-hectare masterplanned lake residential community, which is poised to become another landmark project, is expected to seamlessly fit the lifestyle of the Negrenses.

The event started off with a mass, followed by the groundbreaking ceremony for La Alegria and the blessing of the Silay office of Orchard Property Marketing Corp. (OPMC), the official marketing arm for the La Alegria. Present during the event was Silay Mayor Mark Andrew Golez, city government officials, accredited business associates, and partners in Negros Occidental.

“The launch party was for our investors and buyers who have entrusted to La Alegria their hard earned money. During the launch, we discussed the plans that we have for La Alegria and what their future homes or investments will be like. And what made the event even more fun and exciting were the performance of a local band, 80’s Muzikbox, and the special appearance of celebrity Sarah Lahbati. Prospective buyers and investors were also given the chance to book their lots during the party,” OPMC explained.

Competitive pricing, amenities

On offer at La Alegria are 1,101 residential lots with cuts ranging from 150 sqm to 300sqm, and 83 commercial lots, whose sizes will range from 500 sqm to 1,000 sqm. Prices of lots start at around P4,000 to P5,000 per sqm.

“We’re still affordable and are keeping it at mid-price, which is very comparable to our competitors. But our land has more value because it’s on a prime location, and it’s unique in a way that it has more amenities and a lake,” said OPMC president Ed Tirona.

Tirona noted that they wanted to “mix history with modern day innovation” which is why they’re offering a fully equipped clubhouse with a covered basketball and badminton courts, a gym, and outdoor swimming pool, among others. La Alegria is unique as it will feature a man made lake called Lake Aurora, a lighthouse, and the Paradise Island, which will have its own swimming pool, gazebo, and picnic area.

“We see La Alegria as a potential landmark for Silay and having a modern destination like Lake Aurora in the area definitely makes more people want to come, increasing the land value. For past projects, land values have appreciated by at least 20 percent in the areas,” Tirona added.

Sta. Lucia Land is putting in world class features and amenities that can provide a unique lifestyle for future residents and tenants at La Alegria.

Sta. Lucia partnered with a homegrown developer from Negros, Claudio Lopez Inc. (CLI), which owns the land being developed as La Alegria.
“Sta Lucia is the first development here in Negros Island that uniquely has the idea of putting a lake within a subdivision. We believe it will capture the attention of potential homeowners and would magnify the beauty of Silay,” said CLI general manager Michael Valderrama.

“This is a huge development, and it will bring a lot of employment to the people in Negros, especially in Silay. As this is the first lake development in the province, the people of Silay are excited as they will benefit directly from this development. Since we have experience from our past projects, we already know what the local market needs and wants,” Valderrama added.

“Having this homegrown firm as our partner allowed us to create a project that could cater to the Negrenses, as this group knows exactly what is needed and wanted by the local market, and we will make sure to use this for the benefit of our buyers and investors. Things are looking up at Silay, given its booming economy and the growing interest of many businesses to locate in the area. Thus, we believe our entry came at a truly opportune time,” said Sta. Lucia Land president Exequiel Robles.