Thursday, September 20, 2018
  • share this

Distinct Filipino warmth defines aruga

Themed rooms for the little princes and princesses are among Aruga’s latest offerings. Photos by Leo Sabangan

It’s the keen attention to details and that distinct, welcoming warmth that spelled the huge difference.

When renowned upscale developer Rockwell Land Corp. introduced Aruga in 2014, its objective was simple—to make known to its guests the Filipinos’ signature way of caring.


But as with the company’s other endeavors, Rockwell again went beyond the promise of sincere hospitality, delivering beyond expectations and beyond the ordinary. As the company’s first foray in the hospitality sector, Aruga mirrored the same brand of sophisticated service and unparalleled lifestyle that the Rockwell brand is known for.

This is how Aruga became a distinct brand and a top-of-mind choice of many tourists and individuals just looking forward to experiencing that famed Filipino warmth and exceptional brand of service.

Sustaining interest

In the last three years that it has been in operation, Aruga continues to come up with new ways to satisfy the needs of even its most discerning guests.

“While Aruga by Rockwell may still be considered to be in its stabilizing years, the team has used that period to get to know and understand our guests more. The information we gathered and continue to gather allows us to create services, programs and even seasonal promos to keep them interested,” said Aruga general manager Angela Pagulayan.

“We are happy to say that our weekend occupancy is at par with our weekday occupancy, which shows that aside from the corporate market, Aruga is also seen as a strong staycation option by the leisure market,” Pagulayan further noted.

Service, comfort

Currently, Aruga in Makati, which forms part of the 50-storey Edades Tower and Garden Villas, has a total of 114 rooms, while Aruga at The Grove has 80 apartments—all of which bring the same brand of service and comfort that global travelers, businessmen, and vacationing families can enjoy.

With all suites tastefully designed and fitted with Rockwell’s standard of premium finishes, a well-equipped kitchen, uninterrupted Internet service and first-rate amenities, Aruga further ensures that its guests will have the most restful retreat.


“Aruga’s safe and secure location, access to conveniences, thoughtfully designed rooms and family friendly service make for a perfect family staycation. At Aruga at The Grove, which has now been operational for a year, we are likewise discovering our guests’ preference for a property with an authentic resort concept,” Pagulayan further explained.

And with the Aruga promise of nurturing relationships and creating memorable stays, it is again introducing various innovations that are personally crafted to further meet the evolving needs of the market.

A notch higher

Indeed, Aruga is set to take an ordinary staycation to the next level. Soon, it will be offering themed rooms for vacationing families and kids to enjoy.

There will be rooms that will be dressed up for the little ones to make their stay even more memorable and fun.

Whether it’s for your kid’s birthday celebration or a surprise treat for a job well done, Aruga will make sure that they will double the fun and excitement.

“Aruga by Rockwell is evolving alongside our guests. For example, our guests are now looking for more areas where they can converge—just like being in a friend’s cozy home. So, we recently expanded the seating capacity of our coffee shop,” Pagulayan related.

“Together with this, we also enhanced our food and beverage offerings by introducing Mesclun, our new coffee shop concessionaire, which addresses the specific desires of our guests. Room service will likewise be made available. For the Grove, we are extending our complimentary shuttle services to select office and shopping destinations to highlight the convenience of living in a Rockwell community,” Pagulayan further explained.

As Aruga now grows its reach to an even wider clientele, you can be assured that its elite team will make your every adventure beyond ordinary.

So the next time you plan your staycation, make sure to include Aruga and you’re sure to have the best time of your life.

Read Next
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Business, Filipino warmth, property
For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2018 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.